Head of Sales Enablement

About This Role

ABOUT SLATE

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

About the Role

We are looking for a strategic and hands\-on Head of Sales Enablement who understands how to bridge the gap between people, processes, and systems — building an enablement strategy that enables our sales teams to deliver a digital\-first, touchless experience, with the ability to offer high\-touch, personalized moments where it matters.

This is a cross\-functional role that works in close partnership with Sales leadership, the Head of Sales Planning \& Analytics, IT, Digital, and Marketing teams. You will serve as a true foundational partner to the sales organization — ensuring that every process, system, and behavioral standard is clearly defined, consistently applied, and built to scale. Central to this strategy is the development of tools with automation and AI woven in, ensuring a seamless purchase journey from lead to order.

• This is an individual contributor role today, with a clear path to building and leading a dedicated enablement team as the function matures.*

Key Responsibilities

Process Mapping \& Engagement Standards

• Design and own the end\-to\-end sales process map for both Consumer and Fleet sales, ensuring every stage of the customer engagement journey is clearly defined and consistently followed.
• Establish behavioral standards for how the sales team engages customers at every touchpoint — from first contact through to purchase — ensuring a consistent, high\-quality customer experience that consistently is in line with our brand tone.
• Build and maintain standardized engagement playbooks, scripts, and frameworks that guide sales teams through the customer journey with clarity and confidence.
• Define and document clear processes for outbound sales activity, inbound lead management, follow\-up cadences, and escalation paths.
• Develop roadmaps that align all sales processes, tools, and behaviors across Consumer and Fleet teams, ensuring a unified and cohesive approach to selling.
• Continuously evaluate and refine processes based on performance data, field feedback, and evolving business needs.

Sales Enablement Tools

• Own the strategy and optimization of the sales systems and programs — including, Salesforce, test drive scheduling tools, and other sales engagement platforms — ensuring all tools are configured to support effective selling.
• Lead the development of tools and systems with automation and AI embedded throughout — ensuring a seamless, intelligent purchase journey from lead to order that minimizes friction and maximizes conversion.
• Develop strategies to drive tool adoption across the sales organization, ensuring teams have the training, support, and accountability structures needed to use systems effectively.
• Work closely with IT and Digital teams to build and maintain a robust technology infrastructure that supports sales operations, data integrity, and seamless customer management.
• Identify gaps in current tooling and lead the evaluation, selection, and implementation of new systems that enhance sales productivity and the customer experience.
• Optimize test drive management processes and scheduling tools to maximize engagement, minimize friction, and drive conversion from test drive to purchase.
• Partner with the Head of Sales Planning \& Analytics to ensure tools and processes support accurate data capture, funnel reporting, and lead management.

Inside Sales Productivity \& Funnel Management

• Build and implement enablement programs that drive inside sales productivity, ensuring teams have the right tools, training, and processes to manage their pipelines effectively.
• Establish standards for how the sales team manages active customers throughout the purchase journey — from SQL engagement through to close — ensuring consistent, proactive follow\-up and deal progression.
• Define outbound activity standards, including call cadences, outreach sequences, and engagement tactics, to ensure the team is consistently generating and converting pipeline.
• Develop frameworks for managing and prioritizing inbound leads, ensuring Sales Qualified Leads (SQLs) are engaged quickly, efficiently, and with the right message.
• Partner with Sales leadership to monitor productivity metrics and identify areas where additional enablement, coaching, or process improvement is needed.
• Support the development of programs that drive test drive engagement, outbound activations, and experiential sales events that accelerate the purchase journey.

Training, Coaching \& Behavioral Standards

• Develop and deliver onboarding programs that equip new sales team members with the knowledge, tools, and behavioral standards required to be effective from day one.
• Build ongoing training and coaching frameworks that reinforce sales behaviors, product knowledge, and customer engagement standards across the full sales organization.
• Create certification and competency frameworks to ensure consistent skill levels and behavioral standards across Consumer and Fleet sales teams.
• Partner with Sales leadership to identify performance gaps and design targeted enablement interventions that drive measurable improvement.
• Champion a culture of continuous learning, accountability, and excellence across the sales organization.

What You Will Build

In your first 12 months, you will establish

• A comprehensive sales process map covering every stage of the Consumer and Fleet customer journey, with clear behavioral standards and engagement protocols.
• A fully optimized sales technology stack — with Salesforce and test drive scheduling tools configured, adopted, and embedded in day\-to\-day sales operations.
• A suite of enablement playbooks, onboarding programs, and coaching frameworks that set a consistent standard for how the sales team sells.
• Defined outbound activity standards and inside sales productivity frameworks that drive measurable improvement in lead conversion and pipeline velocity.
• A strong cross\-functional operating model with IT, Digital, Analytics, and Marketing that ensures tools, processes, and data are aligned across the organization.

What We’re Looking For

Experience \& Skills

• Minimum 5 years of direct sales experience, ideally in an automotive direct\-to\-consumer or high\-velocity retail environment.
• A combined minimum of 10 years of experience across sales, sales operations, enablement, process improvement, and/or program management.
• Proven track record of building sales enablement programs, process frameworks, or operational foundations from the ground up.
• Automotive direct\-to\-consumer experience strongly preferred; retail experiential sales background highly valued.
• Hands\-on proficiency with Salesforce CRM and familiarity with test drive scheduling tools, LMS platforms, and other sales engagement technologies.
• Deep understanding of the direct\-to\-consumer sales funnel, customer engagement processes, and inside sales operations.
• Strong process mapping, project management, and program design skills — able to take ambiguous challenges and build clear, scalable solutions.
• Excellent cross\-functional collaboration skills — able to work effectively with IT, Digital, Analytics, and Marketing stakeholders.
• Strong communication and training facilitation skills — able to influence behavior change across a sales organization.
• Self\-starter with the ability to operate independently, prioritize in a fast\-paced environment, and deliver with minimal oversight.

Nice to Have

• Experience with Fleet sales operations and the specific enablement needs of B2B\-within\-B2C sales models.
• Familiarity with outbound sales activation strategies, experiential retail events, and test drive program management.
• Experience building or managing a small enablement or operations team.
• Knowledge of data analytics and reporting tools to measure enablement effectiveness and sales productivity.

Troy, MI\- Base Salary Range – $$141,000\-$177,000\.00

The stated pay scale reflects the range that Slate reasonably expects to pay for this position. The actual pay rate and pay grade for this position will be dependent on a variety of factors, including an applicant’s years of experience, unique skills and abilities, education, alignment with similar internal candidates, marketplace factors, other requirements for the position, and employer business practices. In addition to base pay, Slate also offers short\-term and long\-term incentive programs – 401k match, annual bonus and company equity, based on eligibility, along with a robust offering of benefit and wellness plans, HSA / FSA.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start\-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

• Safety First
• Delight Customers
• One Team
• Relentless Improvement
• Fast, Frugal, and Scrappy
• Respectful Collaboration
• Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

slate\-talent\_acquisition@slate.auto.