Director of Marketing Operations

About This Role

Overview

We are seeking a hands on leader to serve as Director of Marketing Operations to lead and optimize our marketing functions across multiple channels. In this pivotal role, you will drive the efficiency, effectiveness, and innovation of our marketing initiatives by leveraging cutting\-edge marketing automation tools, data analysis, and cross\-functional collaboration. Your leadership will empower our team to deliver targeted campaigns, generate high\-quality leads, and accurately measure marketing performance to fuel business growth. If you thrive in a fast\-paced environment and have a passion for transforming data into actionable insights, this is your opportunity to make a significant impact.

Responsibilities

• Develop and execute comprehensive marketing operations strategies aligned with overall business objectives, focusing on multichannel marketing efforts including email, digital advertising, social media, and content marketing.
• Oversee the implementation and management of marketing automation platforms such as Pardot, Marketo, Eloqua, HubSpot, and Salesforce Marketing Cloud to streamline campaign workflows and nurture leads effectively.
• Manage the integration of CRM systems like Salesforce to ensure seamless data flow between sales and marketing teams, enabling precise attribution modeling and lead tracking.
• Lead data analysis initiatives using tools such as SQL and Google Analytics to evaluate campaign performance, identify trends, and optimize marketing tactics for maximum ROI.
• Coordinate with creative teams to develop engaging HTML and CSS\-based email templates and landing pages that enhance user experience and conversion rates.
• Establish scalable processes for lead generation, qualification, scoring, and nurturing to support B2B marketing objectives.
• Monitor key performance indicators (KPIs) related to attribution modeling, campaign attribution accuracy, and overall marketing effectiveness to inform strategic decisions.

Requirements

• Proven experience in digital marketing operations with a strong understanding of multichannel marketing strategies.
• Extensive hands\-on experience with marketing automation platforms such as Pardot, Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud.
• Proficiency in CRM systems like Salesforce along with data analysis skills using SQL and Google Analytics.
• Solid knowledge of HTML and CSS for creating responsive email templates and landing pages.
• Demonstrated ability to manage complex projects involving email marketing campaigns, lead generation programs, and attribution modeling.
• Strong analytical mindset with the ability to interpret data insights into actionable strategies for continuous improvement.
• Excellent communication skills with the ability to collaborate across teams including sales, creative, and technical departments. Join us as we revolutionize our approach to marketing operations! Bring your expertise in digital tools, data\-driven decision\-making, and strategic leadership to help us achieve new heights in B2B engagement. Your innovative spirit will be instrumental in shaping our future success!

Pay: $85,000\.00 \- $110,000\.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person