GTM (Go-to-Market) is The strategy and execution plan for bringing a product or service to market, encompassing target audience, messaging, channels, pricing, and the coordinated actions of Sales, Marketing, and Customer Success.
Go-to-market (GTM) strategy defines how a company reaches, converts, and retains customers. It's the playbook that aligns product, marketing, sales, and CS around a common plan. RevOps is increasingly the function that operationalizes the GTM strategy, turning the plan into systems, processes, and metrics.
In RevOps context, GTM refers to the go-to-market strategy and its operational execution, the systems, processes, and data that power how the company sells and retains customers.
