Marketing Operations (MOps) is The function responsible for marketing technology management, campaign operations, lead management, attribution modeling, and marketing analytics.
Marketing Operations (MOps) is the technical and analytical backbone of the marketing team. While marketers create campaigns and content, MOps ensures the infrastructure works: emails deliver, leads route correctly, attribution models track ROI, and data flows between systems.
What's the difference between MOps and demand gen?
Demand gen creates campaigns to generate pipeline. MOps builds and maintains the infrastructure those campaigns run on, the automation, scoring, routing, and measurement systems.
