Tech Stack
Tech Stack is The collection of software tools and platforms a company uses to operate its revenue functions, including CRM, marketing automation, sales engagement, analytics, and data enrichment tools.
A revenue tech stack (or RevTech stack) is the set of integrated tools that power sales, marketing, and customer success operations. RevOps owns the stack — evaluating, implementing, integrating, and often rationalizing the tools.
Core Stack Layers
- CRM (foundation): Salesforce, HubSpot — the system of record
- Marketing automation: Marketo, HubSpot Marketing Hub, Pardot
- Sales engagement: Outreach, SalesLoft — sequencing and activity management
- Revenue intelligence: Gong, Clari — conversation analytics and forecasting
- Data enrichment: ZoomInfo, Apollo — contact and account data
- Intent data: 6sense, Bombora — buying signal detection
- Routing: LeanData — lead-to-account matching and assignment
The average B2B company uses 10-15 revenue tools. The trend is toward consolidation — fewer, better-integrated platforms. Browse our full tools directory for reviews of 50 RevOps tools.
Frequently Asked Questions
How many tools should a RevOps team use?
There's no magic number, but best-in-class teams trend toward 8-12 core tools, well-integrated. More tools doesn't mean better ops — it often means more data silos and integration debt.
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