Tech Stack is The collection of software tools and platforms a company uses to operate its revenue functions, including CRM, marketing automation, sales engagement, analytics, and data enrichment tools.
A revenue tech stack (or RevTech stack) is the set of integrated tools that power sales, marketing, and customer success operations. RevOps owns the stack, evaluating, implementing, integrating, and often rationalizing the tools.
Sales engagement:Outreach, SalesLoft, sequencing and activity management
Revenue intelligence:Gong, Clari, conversation analytics and forecasting
Data enrichment:ZoomInfo, Apollo, contact and account data
Intent data:6sense, Bombora, buying signal detection
Routing:LeanData, lead-to-account matching and assignment
The average B2B company uses 10-15 revenue tools. The trend is toward consolidation, fewer, better-integrated platforms. Browse our full tools directory for reviews of 50 RevOps tools.
Frequently Asked Questions
How many tools should a RevOps team use?
There's no magic number, but best-in-class teams trend toward 8-12 core tools, well-integrated. More tools doesn't mean better ops, it often means more data silos and integration debt.
