Marketing Operations Analyst

About This Role

Marketing Operations Analyst

Location: Baxter, TN

Department: Marketing

Reports to: Brand Manager

Position Summary

The Marketing Operations Analyst is responsible for structuring, coordinating, tracking, and analyzing

Portobello America’s marketing activations and programs. This role serves as a central operational point

for marketing initiatives—ensuring that timelines, vendors, budgets, deliverables, and performance

metrics are clearly planned, monitored, and reported.

The position supports Factory Tours, Trade Shows, Launches & Previews, Sales Trainings, Leadership

Workshops, and Design in Motion regional presentations, combining project management, cross-

functional coordination, and activation performance analysis to ensure effective and well-executed

marketing initiatives.

Essential Duties and Responsibilities

Marketing Activation Planning & Coordination

• Structure marketing activations as end-to-end projects, consolidating timelines, responsibilities,

and deliverables into clear project plans and PowerPoint presentations.

• Coordinate with internal stakeholders and partners responsible for logistics, services, travel,

venues, access, and documentation, ensuring alignment and timely execution.

• Track progress across activation workstreams, conducting regular follow-ups to ensure

commitments, timelines, and standards are met.

• Coordinate with vendors and service providers to confirm scope, timelines, and delivery of

services.

• Support activation execution as needed, including on-site coordination and hands-on support

when required.

Data Analysis & Performance Measurement (Activation Track)

• Collect, organize, and analyze performance metrics for marketing activations, including

attendance, engagement, regional coverage, and cost efficiency.

• Support campaign and activation ROI analysis, benchmarking performance against historical

data and defined KPIs.

• Develop and maintain activation dashboards and scorecards, providing visibility into

performance, spend, and operational effectiveness.

• Identify trends and insights to support future activation planning and prioritization.

Budget, Tools & Asset Management

• Track marketing budgets and expenses, maintaining accurate and up-to-date information.
• Track purchase orders and spend commitments, ensuring visibility and alignment with approved

budgets.

• Maintain and organize corporate and event image libraries.
• Manage and update activation calendars, dashboards, and workflow tracking tools.

Reporting & Collaboration

• Prepare weekly and monthly reports on activation status, budgets, risks, and performance.
• Compile post-activation reports including KPIs, benchmarks, insights, and recommendations.
• Work closely with the Brand Manager to align priorities, timelines, and execution readiness.
• Partner with Sales, Product, and Operations teams to support integrated planning, execution,

and performance analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• 2–4 years of experience in marketing operations, program coordination, project management, or

performance analysis.

• Strong proficiency in PowerPoint and Excel, with the ability to structure complex initiatives

clearly and visually.

• Experience with dashboards, trackers, Hubspot, Qlick, Sales Force is a plus.
• Strong organizational, follow-up, and analytical skills.

Physical & Travel Requirements

• Ability to travel as needed to support marketing activations.
• Ability to work flexible hours during activation periods.