Marketing Operations Analyst

About This Role

Marketing Operations Analyst Location: Baxter, TN Department: Marketing Reports to: Brand Manager Position Summary The Marketing Operations Analyst is responsible for structuring, coordinating, tracking, and analyzing Portobello America’s marketing activations and programs. This role serves as a central operational point for marketing initiatives—ensuring that timelines, vendors, budgets, deliverables, and performance metrics are clearly planned, monitored, and reported. The position supports Factory Tours, Trade Shows, Launches & Previews, Sales Trainings, Leadership Workshops, and Design in Motion regional presentations, combining project management, cross- functional coordination, and activation performance analysis to ensure effective and well-executed marketing initiatives. Essential Duties and Responsibilities Marketing Activation Planning & Coordination * Structure marketing activations as end-to-end projects, consolidating timelines, responsibilities, and deliverables into clear project plans and PowerPoint presentations. * Coordinate with internal stakeholders and partners responsible for logistics, services, travel, venues, access, and documentation, ensuring alignment and timely execution. * Track progress across activation workstreams, conducting regular follow-ups to ensure commitments, timelines, and standards are met. * Coordinate with vendors and service providers to confirm scope, timelines, and delivery of services. * Support activation execution as needed, including on-site coordination and hands-on support when required. Data Analysis & Performance Measurement (Activation Track) * Collect, organize, and analyze performance metrics for marketing activations, including attendance, engagement, regional coverage, and cost efficiency. * Support campaign and activation ROI analysis, benchmarking performance against historical data and defined KPIs. * Develop and maintain activation dashboards and scorecards, providing visibility into performance, spend, and operational effectiveness. * Identify trends and insights to support future activation planning and prioritization. Budget, Tools & Asset Management * Track marketing budgets and expenses, maintaining accurate and up-to-date information. * Track purchase orders and spend commitments, ensuring visibility and alignment with approved budgets. * Maintain and organize corporate and event image libraries. * Manage and update activation calendars, dashboards, and workflow tracking tools. Reporting & Collaboration * Prepare weekly and monthly reports on activation status, budgets, risks, and performance. * Compile post-activation reports including KPIs, benchmarks, insights, and recommendations. * Work closely with the Brand Manager to align priorities, timelines, and execution readiness. * Partner with Sales, Product, and Operations teams to support integrated planning, execution, and performance analysis. Qualifications * Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field. * 2–4 years of experience in marketing operations, program coordination, project management, or performance analysis. * Strong proficiency in PowerPoint and Excel, with the ability to structure complex initiatives clearly and visually. * Experience with dashboards, trackers, Hubspot, Qlick, Sales Force is a plus. * Strong organizational, follow-up, and analytical skills. Physical & Travel Requirements * Ability to travel as needed to support marketing activations. * Ability to work flexible hours during activation periods.