Director of Sales Enablement

About This Role

Job Title: Director of Sales Enablement

Location: Greeley, CO.

Prioritized Must Have Skills for the Director of Sales Enablement:

\#1\. Bachelor s degree required; MBA preferred.

\#2\. 7\+ years in sales enablement, sales operations, or sales leadership (CPG/food/agriculture preferred).

\#3\. CRM expertise (Salesforce preferred); strong Excel, PowerPoint, and organizational capability.

Responsibilities for the Director of Sales Enablement

• Sales Strategy \& Go to Market Alignment
• Partner with commercial and cross functional leaders to clarify priorities and define sales objectives.
• Deploy sales tactics and GTM programs that support business goals and reduce execution friction.
• Track business performance, diagnose gaps, and adjust enablement strategies accordingly.
• Performance Management \& Sales Operations
• Define KPIs tailored to each GTM structure.
• Provide reporting and insights on sales opportunities and pipeline health.
• Support sales teams with performance root cause analysis and best practice development.
• Ensure clear ROI on enablement programs and tools.
• Sales Tools, Processes \& Technology
• Optimize CRM use and adoption (Salesforce preferred).
• Streamline sales processes by channel and customer type.
• Collaborate with marketing and product teams to develop sales materials, market insights, and competitive intelligence resources.
• Cross Functional Leadership
• Drive alignment on promotions, product launches, incentive structures, and customer messaging.
• Lead initiatives that accelerate sales cycles and improve operational efficiency.
• Training, Onboarding \& Development
• Build onboarding and continuous development programs for new and existing sales team members.
• Create playbooks, training modules, and ongoing learning pathways to enhance sales capabilities.

Key Outcomes First 12 Months

• Implement a unified sales enablement operating rhythm across channels.
• Develop and maintain core KPIs and reporting mechanisms, with routines to address performance.
• Implement and improve CRM adoption and pipeline visibility with clear workflows.
• Establish a scalable content and playbook framework for selling processes.
• Strengthen cross functional alignment with measurable impact on sales execution.
• Launch a standardized onboarding program for all sales roles.

Requirements for the Director of Sales Enablement

• Bachelor s degree required; MBA preferred.
• 7\+ years in sales enablement, sales operations, or sales leadership (CPG/food/agriculture preferred).
• Proven success driving enterprise level enablement initiatives.
• Strong communication, leadership, and analytical skills.
• CRM expertise (Salesforce preferred); strong Excel, PowerPoint, and organizational capability.

Other Key Requirements

• 100% in\-office work
• Sponsorship and Visa are accepted. No Corp\-to\-Corp.