Alternatives

ActiveCampaign Alternatives for RevOps Teams

Comparing ActiveCampaign alternatives? Find marketing automation platforms as your team scales beyond SMB.

In-Depth

HubSpot

The all-in-one CRM that RevOps teams at SMB and mid-market companies rely on for unified marketing, sales, and service data. Operations Hub gives RevOps dedicated workflow, data sync, and programmable automation tools.

Free tier, paid from $45/month... Read Analysis →
In-Depth

Marketo

Adobe's enterprise marketing automation platform. RevOps teams manage Marketo's lead scoring, nurturing programs, and the critical Marketo-Salesforce sync that determines MQL handoff quality.

From $895/month (Growth), cust... Read Analysis →

How to Choose

  • HubSpot is the natural upgrade path from ActiveCampaign. Better CRM, Operations Hub, and the all-in-one platform that scales to mid-market without the jump to enterprise pricing.
  • Pardot makes sense if you're moving to Salesforce and want native marketing automation. More expensive than ActiveCampaign but eliminates the CRM integration overhead.
  • Marketo is the enterprise tier for organizations that have outgrown everything else. Only justified when scoring complexity and multi-BU requirements demand it.

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