In-Depth
6sense
ABM intent data platform that reveals anonymous buying signals to identify in-market accounts. RevOps teams use 6sense for account prioritization, intent-based routing, and ABM campaign orchestration.
In-DepthDemandbase
Enterprise ABM platform with account intelligence and data enrichment. RevOps teams at enterprise companies use Demandbase to orchestrate account-based programs with intent data, advertising, and sales intelligence in one platform.
In-DepthZoomInfo
Enterprise B2B contact and company data platform. ZoomInfo is the data standard RevOps teams at large companies run on, but the cost, contract structure, and aggressive sales tactics make it a love-hate relationship.
How to Choose
- 6sense wraps intent data inside a full ABM platform with orchestration, predictive analytics, and visitor identification. More expensive but more actionable if you don't have your own orchestration layer.
- Demandbase bundles intent data with ABM advertising and account intelligence. Better fit for teams that want intent signals tied directly to ad campaigns and sales plays.
- ZoomInfo includes intent signals alongside the industry's largest contact database. Less intent depth than Bombora but more actionable because signals come attached to actual contacts.
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