COMPARISON

Gong vs Clari: Which Is More Accurate for Pipeline Forecasting?

Gong and Clari are not direct competitors, and framing them as an either-or decision misses the point. Gong is conversation intelligence. Clari is revenue forecasting. The overlap is that both claim to give you "revenue intelligence." For RevOps, the real question is which data gap hurts more: not knowing what happens on calls, or not knowing whether you will hit your number.

Quick Verdict: Choose Gong if your biggest ops gap is call visibility, coaching data, and deal-level conversation analysis. Choose Clari if forecast accuracy, pipeline inspection, and board-level revenue predictions are the priority. 40% of Gong customers also use Clari because neither does both well. Combined cost for a 100-person team: $400K-$600K annually. Gong Forecast is rated poorly. Clari Copilot (their CI play) is still maturing.

Quick Comparison

Gong vs Clari at a Glance

Factor	Gong	Clari
Pricing	$160-250/user/mo + platform fee Expensive	$100-310/user/mo Module-dependent
Primary Function	Conversation intelligence Category leader	Revenue forecasting Category leader
Core Audience	Sales managers, enablement, reps	CROs, RevOps, VPs of Sales
G2 Rating	4.7/5 (8,700+ reviews)	4.5/5 (1,700+ reviews)
Forecasting	Bolt-on, rated ~4/10 by users Weak	Core strength Built for this
Call Recording	Core strength Best in class	Clari Copilot (newer) Catch-up
Contract Terms	2-year typical Rigid	1-2 years Negotiable
Implementation	4-8 weeks	8-16 weeks Longer

Feature Breakdown

Detailed Feature Comparison

Feature	Gong	Clari
Call Transcription	Best in class, 70+ languages Leader	Via Clari Copilot, fewer languages
Deal Inspection	Conversation-based signals	Activity and CRM-based signals Broader data
Forecast Accuracy	Limited, bolt-on module	AI-powered, core capability Purpose-built
Pipeline Analytics	Deal-level from conversations	Full pipeline with historical trends Deeper
Rep Coaching	Scorecard-based with call clips Best in class	Basic coaching from Copilot
CRM Data Quality	Surfaces gaps in deal fields	Activity capture auto-fills CRM More automation
Board Reporting	Limited executive dashboards	CRO-level dashboards and forecasts Built for this

Decision Framework

When to Use Which

Choose Gong When

Your primary pain is lack of visibility into what reps say on calls and how deals progress conversation by conversation
Sales enablement and coaching are strategic priorities that justify the investment
You want best-in-class transcription and sentiment analysis across a multilingual sales team
Deal intelligence at the conversation level matters more than aggregate pipeline forecasting
Your CRM already captures pipeline data adequately but conversation data is a blind spot

Choose Clari When

Forecast accuracy is the primary problem; your team consistently misses or sandbags the number
Your CRO or board needs reliable revenue predictions with historical accuracy tracking
Pipeline inspection and governance at the deal, segment, and team level are strategic priorities
CRM activity capture is poor and you need a tool that auto-fills deal data from email and calendar
Revenue operations owns the forecasting process and needs purpose-built tooling

When to Consider Both or Neither

Running both is common at enterprise scale (40% of Gong users also use Clari) but the combined cost of $400-600K annually for a 100-person team is significant. If budget forces a choice, pick the problem that costs more revenue: poor rep execution (Gong) or inaccurate forecasts (Clari). If neither is in budget, Avoma ($79/user/mo) covers basic CI, and your CRM forecasting module may suffice for pipeline visibility.

RevOps Perspective

What This Means for Your Stack

RevOps-Specific Considerations

Implementation timelines are often underestimated. Gong is faster to deploy (4-8 weeks) but the real value takes 2-3 months of call data accumulation. Clari takes 8-16 weeks to implement and requires clean CRM data to produce accurate forecasts. Garbage in, garbage out.
Gong platform fees ($5K-$50K/year) are often waivable at renewal if you push. Factor this into your TCO calculation and negotiation strategy.
Clari requires clean CRM data to function. If your opportunity stages, close dates, and amounts are unreliable, Clari will produce unreliable forecasts. Fix CRM hygiene first.
Both tools create data that lives outside your CRM. Gong call data and Clari forecast snapshots are proprietary. Consider the data portability implications if you switch tools later.
The dual-stack cost ($410-550/user/month combined) is the elephant in the room. For a 100-person team at mid-range pricing, that is $500K+ annually. Every other ops priority competes with this line item.

Summary

Winner by Use Case

Use Case	Winner	Why
Call coaching and rep development	Gong	Purpose-built for conversation analysis and coaching
Revenue forecasting	Clari	Core capability, not a bolt-on
Pipeline inspection	Clari	Broader data sources than conversation-only signals
CRM activity capture	Clari	Auto-captures from email and calendar
Competitive intelligence	Gong	Tracks competitor mentions across all calls
Board-level reporting	Clari	CRO dashboards built for executive consumption

The RevOps Report's Bottom Line

Gong and Clari solve different problems. Gong tells you what happened on the call. Clari tells you whether you will hit your number. Neither does both well despite both marketing themselves as "revenue platforms." For RevOps, the decision is straightforward: identify which data gap is costing more revenue and invest there first. If your reps are losing winnable deals due to poor call execution, Gong pays for itself. If your forecasts are consistently wrong and your board has lost confidence, Clari is the priority. If you can afford both, you join the 40% of enterprise teams running the dual stack. If you cannot, pick your bigger pain.

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Disclosure: The RevOps Report may receive affiliate compensation from tools mentioned here. Our analysis is independent. Every claim is based on publicly available data and user feedback.

Last Updated: January 2026