How to Choose

  • Salesforce offers deeper customization and a larger ecosystem for enterprise RevOps. Higher cost and complexity, but unmatched flexibility.
  • Apollo.io bundles prospecting data with CRM-lite features at a fraction of the price. Best for outbound-heavy teams that don't need full marketing automation.
  • Instantly handles cold email at scale with built-in warmup. Replaces HubSpot's email sequences for outbound-first teams.

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