In-Depth
Salesforce
The dominant enterprise CRM. RevOps teams spend 40%+ of their time configuring, cleaning, and reporting from Salesforce. It's the system of record for pipeline, and its flexibility is both its greatest strength and biggest operational headache.
In-DepthInstantly
Cold email platform with unlimited sending accounts and built-in warmup. RevOps teams evaluate Instantly when outbound is high-volume email and the priority is deliverability over multi-channel orchestration.
How to Choose
- Salesforce offers deeper customization and a larger ecosystem for enterprise RevOps. Higher cost and complexity, but unmatched flexibility.
- Apollo.io bundles prospecting data with CRM-lite features at a fraction of the price. Best for outbound-heavy teams that don't need full marketing automation.
- Instantly handles cold email at scale with built-in warmup. Replaces HubSpot's email sequences for outbound-first teams.
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