

After a decade of head-to-head competition, Outreach and Salesloft have converged on core features. Both handle sequences, calling, email tracking, and analytics. The real differences for RevOps teams are integration depth, admin overhead, CRM sync reliability, and how the Clari acquisition of Salesloft in 2025 changes the product roadmap. Feature checklists are nearly identical. The ops experience is not.
| Factor | Outreach | Salesloft |
|---|---|---|
| Pricing | $100-160/user/mo Annual only | $75-175/user/mo Annual typical |
| Best For | Enterprise teams, complex workflows | Mid-market teams, faster onboarding |
| G2 Rating | 4.3/5 (3,300+ reviews) | 4.5/5 (3,900+ reviews) Higher |
| Ease of Setup (G2) | 7.6/10 Steeper | 8.6/10 Faster |
| CRM Sync | Deep SF sync, complex field mapping Granular | Smoother SF sync, less config needed |
| Ownership | Independent (VC-backed) | Clari (acquired Aug 2025) M&A risk |
| Implementation | 6-12 weeks typical | 2-4 weeks typical Faster |
| Admin Overhead | High; needs dedicated ops Time-intensive | Moderate; manageable by part-time ops |
| Feature | Outreach | Salesloft |
|---|---|---|
| Sequence Builder | Advanced branching and conditional logic More powerful | Clean, intuitive with fewer options |
| Email Automation | 9.1/10 G2 score | 9.2/10 G2 score |
| Call Recording | 8.3/10 G2 score | 9.0/10 G2 score Better |
| Multi-Org Support | Available Enterprise feature | Limited |
| Territory Management | Built-in Strong | Basic territory support |
| AI Assistance | Kaia AI for real-time call coaching | Rhythm AI for workflow prioritization |
| Forecasting | Basic deal inspection | Clari-powered forecasting Stronger post-acquisition |
Running both is a waste. If neither feels right, Apollo.io at $49/user/mo covers 80% of what mid-market teams need from a SEP at a fraction of the cost. For enterprise teams that find both Outreach and Salesloft inadequate, the real issue is usually CRM configuration, not SEP selection.
| Use Case | Winner | Why |
|---|---|---|
| Enterprise complexity | Outreach | Multi-org, territories, advanced branching logic |
| Fastest deployment | Salesloft | 2-4 weeks vs 6-12 weeks |
| Rep adoption | Salesloft | Better UX, higher G2 satisfaction scores |
| CRM sync control | Outreach | More granular field mapping and sync rules |
| Revenue forecasting | Salesloft | Clari integration adds forecasting capability |
| Lean ops team | Salesloft | Lower ongoing admin burden |
Feature parity between Outreach and Salesloft is real. The decision is about operational fit. Outreach is the enterprise power tool that rewards ops investment with flexibility. Salesloft is the mid-market workhorse that prioritizes adoption and time-to-value. The Clari acquisition makes Salesloft more interesting for teams that want engagement + forecasting in one stack, but adds merger risk. Run a two-week pilot with both if your deal size justifies the evaluation time. For most mid-market teams, Salesloft is the faster path to results. For enterprise teams with dedicated ops, Outreach is worth the overhead.
Tool reviews, salary benchmarks, and stack recommendations for RevOps leaders.
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