In-Depth
HubSpot
The all-in-one CRM that RevOps teams at SMB and mid-market companies rely on for unified marketing, sales, and service data. Operations Hub gives RevOps dedicated workflow, data sync, and programmable automation tools.
In-DepthMarketo
Adobe's enterprise marketing automation platform. RevOps teams manage Marketo's lead scoring, nurturing programs, and the critical Marketo-Salesforce sync that determines MQL handoff quality.
In-DepthActiveCampaign
Affordable marketing automation with a surprisingly capable automation builder and built-in CRM. For SMB RevOps teams that need real automation without enterprise pricing, ActiveCampaign delivers 80% of what Marketo does at 10% of the cost.
How to Choose
- HubSpot Marketing Hub offers better UX, Operations Hub for RevOps, and lower total cost. The Salesforce connector handles integration for teams not going all-in on the Salesforce ecosystem.
- Marketo is the enterprise upgrade from Pardot with deeper scoring and nurturing. More complex and expensive, but handles multi-BU architectures that Pardot struggles with.
- ActiveCampaign is the budget alternative for SMB teams. Contact-based pricing, capable automation builder, and no Salesforce dependency required.
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