MARKETING AUTOMATION

Regie.ai Review 2026

Regie.ai takes a different approach to AI-powered outbound: instead of replacing human SDRs entirely, it combines AI content generation with human execution and a parallel dialer. The minimum commitment starts at $35,000 per year, with the dialer adding $150 per rep per month on top. This hybrid model appeals to RevOps leaders who are skeptical of fully autonomous AI SDR tools but still want to scale outbound efficiency. The question is whether the premium price justifies a 'best of both worlds' approach or whether you are simply paying more for the same uncertain results with a human layer bolted on.

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The Verdict: Regie.ai is the right choice for teams that want AI augmentation without surrendering control of their outbound communications. The hybrid model addresses the biggest weakness of fully autonomous tools: quality control. But that advantage comes at a steep price. The $35K/year base plus $150/rep/month dialer means your total cost can escalate quickly as you scale. For RevOps leaders who have been burned by fully autonomous AI SDR tools, Regie's human-in-the-loop approach is a rational response. For those watching budget closely, the math may not work.

Company Overview

What Is Regie.ai, from a RevOps Seat?

Regie.ai is an AI-powered sales engagement platform that blends AI content generation with human-driven execution. Unlike 11x or Artisan, which position themselves as autonomous replacements for human SDRs, Regie positions itself as a force multiplier. The AI generates email copy, suggests sequences, and prioritizes prospects, while human reps handle the actual sending, phone calls, and relationship-building. The parallel dialer is a key differentiator, allowing reps to call multiple prospects simultaneously and connect with whichever one picks up.

The hybrid approach is philosophically different from the rest of the AI SDR category. Regie is not trying to eliminate your SDR team; it is trying to make them more efficient. For RevOps leaders who believe that outbound still requires human judgment, especially for enterprise and mid-market motions, this is a more comfortable fit. The AI handles the repetitive work (drafting, researching, sequencing) while humans handle the work that requires nuance (conversations, objection handling, relationship building).

The cost structure reflects this hybrid positioning. At $35,000/year minimum plus $150/rep/month for the parallel dialer, Regie is not cheap. But you are also not paying for a fully autonomous tool that might fail in three months. You are paying for AI-augmented productivity for your existing team. The ROI calculation is different: it is not 'can this AI replace an SDR?' but 'can this AI make each SDR 30-50% more productive?' That is a more realistic question with a more measurable answer.

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RevOps Reality Check

Regie's hybrid model means you still need human SDRs. The $35K/year platform cost plus $150/rep/month is on top of your existing SDR compensation. Model the total cost (platform + dialer + SDR salaries) before comparing against fully autonomous alternatives that promise to eliminate headcount.

Pricing

What Regie.ai Actually Costs

Regie.ai's pricing reflects its position as a premium AI + human hybrid platform. The base platform cost is substantial, and the per-rep dialer fee adds up as you scale your team. Budget for the full stack cost, not just the platform fee.

Plan	Price	What’s Included
Platform Base	$35,000/yr	AI content generation, sequence automation, prospect prioritization, analytics, CRM integration Minimum
Parallel Dialer	$150/rep/mo	Multi-line parallel dialing, call recording, voicemail drop, real-time call analytics Add-On
Enterprise	Custom	Custom integrations, dedicated CSM, advanced analytics, SLA, API access

Keep In Mind

The $35K/year base is a minimum. Actual pricing depends on team size, usage volume, and feature requirements. Budget for higher.
Parallel dialer at $150/rep/month is a separate cost. For a 10-rep team, that is $1,500/month ($18,000/year) on top of the base platform fee.
Total cost example: 10-rep team = $35K base + $18K dialer = $53K/year before SDR salaries. Compare this to the cost of 2-3 additional SDR hires to evaluate the ROI honestly.
Annual contracts are standard. Ask about quarterly pilot terms if available, though the hybrid model typically requires longer evaluation periods to show results.

Core Features

What Regie.ai Does Well

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AI Content Generation

AI-powered email and sequence copywriting that reps can review, edit, and approve before sending. The human review step is the key quality control that autonomous tools lack.

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Parallel Dialer

Multi-line dialing that calls multiple prospects simultaneously and connects reps to whoever answers. Dramatically increases dial-to-connect ratios compared to single-line dialers.

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Prospect Prioritization

AI-driven scoring that helps reps focus on the highest-potential prospects first. Useful for teams managing large prospect lists where prioritization directly impacts efficiency.

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Sequence Analytics

Detailed reporting on sequence performance, email engagement, call outcomes, and rep productivity. Stronger analytics than most AI SDR tools because human activity generates richer data.

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Multi-Channel Sequences

Coordinate email, phone, and LinkedIn touchpoints in unified sequences. The multi-channel approach better reflects how modern outbound actually works compared to email-only AI SDR tools.

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CRM Integration

Deep Salesforce and HubSpot integrations with activity logging, lead routing, and workflow triggers. The human-in-the-loop model means CRM data is generally cleaner than what autonomous tools produce.

Limitations

Where Regie.ai Falls Short

No tool is perfect. Here are the real trade-offs you should know about:

High Total Cost of Ownership

The $35K/year base plus per-rep dialer fees mean Regie is the most expensive option in this comparison when you factor in that you still need to pay SDR salaries. The hybrid model's advantage (human quality control) is also its cost disadvantage: you are paying for AI and humans, not AI instead of humans.

"We budgeted $35K for the platform and then realized the dialer, onboarding, and total team cost put us closer to $70K all-in for the first year. The ROI math works if your reps actually use it daily, but adoption was slower than we expected."

VP of Sales Development, Series C SaaS

Requires SDR Team Adoption

Unlike autonomous tools where you set it and (theoretically) forget it, Regie requires your SDR team to actively use the platform daily. If adoption is low, if reps revert to their old workflows, or if the tool creates friction in their process, you are paying the platform cost without getting the productivity benefit. Change management is a real cost here.

The Parallel Dialer Has Compliance Nuances

Parallel dialing is effective but operates in a regulatory gray area in some jurisdictions. TCPA considerations, state-level calling regulations, and prospect experience (being connected to a brief silence before the rep joins) are all factors to evaluate. RevOps teams should involve legal counsel before deploying parallel dialing at scale.

"The parallel dialer boosted our connect rates by 3x, but we had to pull back in certain states after legal flagged compliance concerns. Know the rules before you scale."

RevOps Manager, Enterprise SaaS

Longer Time to Value Than Autonomous Tools

Because Regie depends on human adoption and workflow integration, the time to see measurable results is typically longer than with autonomous AI SDR tools. Expect 60-90 days of onboarding, training, and workflow refinement before the platform is running at full efficiency. For RevOps leaders under pressure to show quick pipeline wins, this timeline can be a problem.

Evaluation

Pros and Cons Summary

+ The Good Stuff

Human-in-the-loop model provides quality control that fully autonomous AI SDR tools cannot match.
Parallel dialer significantly increases dial-to-connect ratios for phone-based outbound motions.
Multi-channel sequences (email, phone, LinkedIn) reflect how modern outbound actually works.
AI content generation reduces rep prep time while maintaining human judgment on what gets sent.
Stronger analytics than autonomous tools because human activity data is richer and more reliable.
The hybrid model is a more realistic and honest approach to AI in sales than the 'replace your SDRs' narrative.

- The Problems

Highest total cost in this comparison when platform, dialer, and SDR salaries are combined.
$35K/year minimum commitment is a significant spend before you have performance data.
Requires active SDR team adoption; the ROI is zero if reps do not use the platform consistently.
Parallel dialer compliance varies by jurisdiction and requires legal review before scaling.
Longer time to value (60-90 days) than autonomous tools that can start generating output immediately.
The hybrid value proposition is harder to quantify in a board presentation than 'we replaced X SDRs with AI.'

Decision Framework

Should You Buy Regie.ai?

BUY REGIE.AI IF

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You want AI productivity gains without surrendering human judgment

Regie is built for teams that believe outbound still needs a human touch, especially in enterprise and mid-market motions where email quality and phone conversations matter.

You have an existing SDR team that you want to make more productive, not replace.
Phone-based outbound is a core part of your sales motion and the parallel dialer addresses a real bottleneck.
You have been burned by fully autonomous AI SDR tools and want human oversight in the workflow.
Your ACV and deal complexity justify the higher cost of maintaining both AI tooling and SDR headcount.
You can commit to the change management effort required for team adoption over 60-90 days.

SKIP REGIE.AI IF

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The cost or adoption requirements do not fit your model

If you are trying to reduce headcount, operate on a tight budget, or need fast time-to-value, Regie's hybrid model creates friction rather than solving your problem.

Your primary goal is to replace SDR headcount with AI, not augment it.
The $35K/year base plus per-rep dialer exceeds your available budget for outbound tooling.
You do not have a phone-based outbound motion and would not use the parallel dialer.
Your SDR team has a history of low adoption on new tools, and you cannot guarantee usage.
You need results within 30 days and cannot wait for the 60-90 day adoption and optimization period.

Alternatives

Regie.ai Alternatives Worth Considering

Tool	Starting Price	Strength	Best For
AiSDR	$900/mo quarterly	Lowest cost, cancel anytime	Teams wanting low-risk AI SDR entry without the hybrid cost
11x	~$5,000/mo annual	Fully autonomous, no human SDRs needed	Teams willing to bet on full AI autonomy
Artisan	~$1,500-2,000/mo annual	Mid-range AI BDR with 300M+ contacts	Teams wanting AI BDR at a lower price point

🔍 Questions to Ask Before Signing

What is the realistic total cost for our team size? Model the full cost: $35K base + ($150 x number of reps x 12 months). For a 10-rep team, that is $53K/year. Add onboarding costs and the time your SDR manager will spend on adoption. Compare this to the cost of hiring 1-2 additional SDRs.
What adoption rates do your successful customers achieve? Ask Regie for data on daily active usage rates among their customer base. If the platform's value depends on reps using it every day, you need to know what 'good' adoption looks like and how long it takes to get there.
What are the compliance requirements for the parallel dialer in our target markets? Before deploying, map the regulatory landscape for parallel dialing in every state and country you call into. Regie should provide guidance, but your legal team should independently verify TCPA and equivalent compliance requirements.
How does the AI content quality compare when reps use it versus skip it? Ask for data showing the difference in reply rates and meetings booked between reps who use AI-generated content and those who write their own. This tells you whether the AI is actually improving outcomes or just adding a step.
What does onboarding and ramp look like for a team our size? Get a detailed onboarding timeline with milestones. Understand what resources Regie provides (CSM, training sessions, playbook templates) and what your team needs to invest. Factor this into your time-to-value calculation.

FAQ

Frequently Asked Questions

How much does Regie.ai cost?

Regie.ai starts at $35,000/year for the base platform, which includes AI content generation, sequence automation, prospect prioritization, analytics, and CRM integration. The parallel dialer adds $150/rep/month on top of the base fee. For a 10-rep team, total annual cost is approximately $53,000 ($35K base + $18K dialer) before SDR salaries. Enterprise pricing with custom integrations, dedicated CSM, and API access requires a sales conversation. Annual contracts are standard.

Is Regie.ai worth the price for RevOps teams?

Regie.ai justifies its premium when the ROI question shifts from 'can this AI replace an SDR' to 'can this AI make each SDR 30-50% more productive.' The hybrid model gives RevOps leaders quality control that fully autonomous tools like 11x and Artisan lack. But the math only works if your outbound motion is large enough to absorb the $35K+ base cost across enough reps to bring the per-rep economics in line. Teams with fewer than 5 SDRs will struggle to justify the platform fee.

How does Regie.ai compare to 11x and Artisan?

Regie.ai is fundamentally different: it augments human SDRs rather than replacing them. 11x ($5K+/month, fully autonomous) and Artisan (~$1,500-2,000/month, semi-autonomous) both attempt to automate the entire outbound workflow. Regie keeps humans in the loop for quality control and adds a parallel dialer that neither competitor offers. The trade-off is total cost — you pay for Regie plus your SDR team, while 11x and Artisan position themselves as headcount replacements.

What is Regie.ai's parallel dialer?

Regie.ai's parallel dialer calls multiple prospects simultaneously and connects reps to whichever one answers first. At $150/rep/month, it dramatically increases dial-to-connect ratios compared to single-line dialers. This is a genuine differentiator for phone-heavy outbound motions. Note that parallel dialing operates in a regulatory gray area in some jurisdictions — TCPA and state-level calling regulations may apply.

The RevOps Report’s Bottom Line

Regie.ai is the grown-up option in the AI SDR category. It does not promise to replace your sales team overnight. Instead, it offers AI-powered content generation and a parallel dialer that make your existing SDRs more efficient. The trade-off is cost: at $35K/year plus $150/rep/month, you are paying a premium for the hybrid model on top of your existing headcount. For teams that value quality control and believe outbound requires human judgment, the premium is justified. For teams watching every dollar, the math may not pencil out.

But know the trade-offs:

Human-in-the-loop quality control is the biggest advantage, but it also means you are paying for AI and human SDRs simultaneously.
The parallel dialer is a genuine differentiator for phone-heavy outbound motions, but adds per-rep costs and compliance requirements.
Longer time to value reflects the reality that hybrid adoption takes more effort, but the results are typically more sustainable than autonomous-tool experiments.

About the Author

Rome Thorndike is VP of Revenue at Firmograph.ai, where he builds AI agents that analyze GTM data for revenue leaders. His career spans enterprise sales at Salesforce and Microsoft, helping scale Sequoia-backed Snapdocs from Series A through Series D, and leading sales at Datajoy through its acquisition by Databricks. Rome holds an MBA from UC Berkeley Haas with a focus on statistical analysis and machine learning.

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