Senior Manager, Marketing Operations

About This Role

What You'll Do

Avalara is seeking a Sr. Manager, Marketing Operations to lead the strategy, execution, and optimization of our global email and lifecycle marketing programs. You will ensure scalable processes, high\-performing automation, and data\-driven decision\-making across the marketing funnel.

In this role, you will bring strong expertise in Marketo, nurture program development, segmentation, and marketing operations best practices. You will collaborate closely with Marketing Analytics, Revenue Marketing, RevOps, and Sales to support campaign execution, improve funnel health, and enable teams with reliable data and efficient workflows.

You will report to the Director, Marketing Operations.

What Your Responsibilities Will Be

Marketing Automation \& Nurture Strategy

• Lead the strategy, buildout, and optimization of multichannel nurture programs, including persona\-, product\-, and intent\-based journeys.
• Develop scalable and repeatable Marketo programs, ensuring consistent architecture, QA, and performance.
• Support segmentation and activation strategies using platforms like 6sense and G2, ensuring audiences align with demand goals.

Systems Operations \& Process Optimization

• Serve as the primary Marketo owner for the Lifecycle Marketing Operations team, including program governance, integrations, and performance hygiene.
• Collaborate with RevOps and Marketing to help maintain accurate lead routing, scoring, and funnel transitions within Salesforce to ensure email and nurture programs trigger and execute correctly.
• Identify and implement process improvements and automation opportunities to increase marketing efficiency and scale.
• Contribute to evaluation and operationalization of marketing technologies as part of the broader MarTech ecosystem.

Cross\-Functional Enablement

• Partner closely with Revenue Marketing, Revenue Operations, Digital, and Sales to support seamless campaign and nurture execution.
• Ensure alignment on scoring, routing, MQL/SQL definitions, and lead management processes.
• Create documentation, training, and best practices to enable teams and increase operational excellence.

Analytics \& Performance Insights

• Build KPIs and reporting workflows in partnership with Marketing Analytics to ensure visibility into funnel and campaign performance.
• Analyze performance trends and provide strategic recommendations to improve conversion, engagement, and pipeline contribution.
• Partner with Marketing Analytics to build and optimize a multi\-touch email framework and measurement approach.

Strategic Leadership

• Contribute to the marketing operations strategy by supporting data governance, automation standards, and scalable processes.
• Identify opportunities to streamline MarTech workflows, improve data quality, and increase marketing impact across teams.
• Advocate for data\-driven decision\-making and operational excellence across the marketing organization.

Collaboration \& Communication

• Communicate system insights, program performance, and operational recommendations to marketing and sales stakeholders.
• Support cross\-functional planning for lifecycle programs, email campaigns, launches, and demand initiatives.

What You'll Need to be Successful

• 6–8\+ years of experience in B2B marketing operations, preferably in SaaS.
• Hands\-on expertise in Marketo, including program design, nurture architecture, scoring, routing, and integrations.
• Experience with platforms such as 6sense for segmentation, intent data, and audience activation.
• Working knowledge of Salesforce, including campaign management, reporting, and lead flow best practices.
• Strong understanding of lead management, funnel analytics, measurement frameworks, and data governance.
• Demonstrated experience building scalable MarTech\-enabled processes and managing cross\-functional workflows.
• Familiarity with marketing analytics terms, goals, and data collection methods, including how marketing data is captured, tracked, and integrated across systems.
• Strong project management skills and the ability to prioritize effectively across multiple initiatives.

Avalara is an AI\-first Company

AI is embedded in our workflows, decision\-making, and products. Success here requires embracing AI as an essential capability.* You’ll bring experience using AI and AI\-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges \- improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health \& Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee\-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry\-leading cloud compliance platform, processing over 54 billion customer API calls and over 6\.6 million tax returns a year. Our growth is real \- we're a billion dollar business \- and we’re not slowing down until we’ve achieved our mission \- to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.