Marketing Operations Coordinator

About This Role

CARET brings the latest in technology and automation to over 10,000 legal and accounting firms, empowering highly skilled professionals to refocus their expertise on what truly matters. CARET harnesses powerful and secure practice management, document automation, and payment processing to take firms, professionals, and their clients further.

Our team\-defined values guide how we show up for each other, for our partners, and for our customers:

• We succeed together.
• We embrace progress.
• We care big.
• We create space.

Overview

The Marketing Operations Coordinator is a critical execution role responsible for keeping the marketing engine running. This person will own day\-to\-day marketing operations including campaign deployment, CRM management, website updates, and data hygiene.

This role ensures campaigns launch on time, systems run smoothly, and marketing data is accurate—providing the operational backbone for demand generation, product marketing, and customer programs.

Key Responsibilities

Marketing Operations \& Execution

• Own day\-to\-day execution in HubSpot (email builds, workflows, list management, campaign setup)
• Manage website updates, landing pages, and CMS content
• Execute campaign builds across email, web, and integrated channels
• Perform QA on all campaigns to ensure accuracy, functionality, and brand consistency

CRM \& Data Management

• Maintain CRM data integrity, segmentation, and hygiene
• Build and manage lists, audiences, and lifecycle stages
• Support lead routing, scoring, and attribution tracking
• Ensure accurate campaign tracking and reporting setup

Campaign Support

• Partner with Growth Marketing and Product Marketing to deploy campaigns
• Support event setup, registration pages, and post\-event follow\-up workflows
• Assist with campaign calendar execution and deadlines

Process \& Tools

• Maintain and improve marketing workflows and operational processes
• Support integration and optimization of marketing tools and systems
• Document processes and create operational playbooks

Qualifications

• 2–4 years of experience in marketing operations, digital marketing, or campaign execution
• Hands\-on experience with CRM/marketing automation platforms (preferably HubSpot)
• Experience managing email campaigns, landing pages, and marketing tools
• Strong attention to detail and QA mindset
• Highly organized with the ability to manage multiple projects simultaneously
• Data\-driven mindset with comfort working in spreadsheets and reporting tools

Benefits

• Flexible PTO
• Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage
• Flexible Spending Account
• Health Savings Account
• 401(k) match

If you are not sure that every qualification on the list above describes you exactly, we'd still love to hear from you! We value people with unique backgrounds, experiences, and skillsets. If you’re passionate about having a significant impact and shaping the foundations of a rapidly growing product, please apply!

Equal Employment Opportunity: CARET is an Equal Opportunity, Affirmative Action Employer.

The compensation information below is provided in compliance with job posting disclosure requirements.

Pay range: $60,000 \- $70,000 Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operations business needs.

Depending on the position, compensation may also include commission, bonuses, etc. Potential for bonuses is based on company performance and potential for merit increases is based on performance