VP of Sales Operations - Healthtech

About This Role

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, A venture\-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.

Job Description

We are seeking a VP or Senior Director of Sales Operations to build and lead the operational backbone of our commercial organization. This role will own the systems, processes, and execution that power both our direct\-to\-consumer and B2B sales channels as we move toward and beyond launch.

This is a hands\-on leadership role responsible for connecting demand generation, order management, fulfillment, and revenue operations into a cohesive, scalable engine.

The Role

• Own and build the end\-to\-end sales operations function across DTC and B2B channels
• Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce
• Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle
• Partner closely with contract manufacturers to align demand planning, production, and fulfillment
• Lead demand forecasting and inventory planning in coordination with manufacturing and finance
• Manage shipping and fulfillment operations, ensuring a high\-quality customer delivery experience
• Support B2B sales efforts through quoting, invoicing, and deal desk operations
• Build scalable processes for order management, revenue tracking, and reporting
• Establish KPIs and dashboards to drive visibility into performance across channels
• Identify and implement automation and tooling to improve efficiency and accuracy

Who You Are

• 8–15\+ years of experience in sales operations, revenue operations, or related roles
• Experience managing DTC ecommerce operations for physical products \- ideally devices or hardware
• Strong working knowledge of HubSpot, Shopify, and Salesforce
• Experience working with contract manufacturers and/or supply chain and fulfillment partners
• Proven ability to build systems and processes from the ground up in a high\-growth environment
• Strong analytical and operational mindset with attention to detail
• Ability to operate both strategically and tactically in a fast\-moving environment

Preferred

• Experience in medical device, health tech, or premium consumer hardware
• Familiarity with subscription models, connected devices, or app\-enabled products