Marketing Operations & Systems Coordinator

About This Role

Build Reliable Marketing Execution Systems

About Fringe Sport

At Fringe Sport, we BELIEVE in Strength. Our mission is to build 1 million garage gyms (the best way to improve your life through Strength!) To do this, we sell barbells... to people who care a \little too much\ about barbells. Do YOU believe in Strength? Join us :)

Description

Marketing Operations \& Systems Coordinator ===============================================

Build Reliable Marketing Execution Systems

Fringe Sport

We’re looking for a technical marketing operator who enjoys building systems that make marketing execution run smoothly.

This role is for someone who likes figuring out how tools, workflows, and processes fit together so marketing campaigns launch reliably, product pages stay optimized, and marketing systems work without constant troubleshooting.

If you enjoy turning messy marketing operations into well\-structured systems, you will likely enjoy this role.

This is not a pure “creative marketing” job. It is a role for someone who enjoys technical marketing systems, process improvement, and disciplined execution.

When this role is done well, campaigns launch on schedule, Shopify product pages continuously improve, marketing systems communicate correctly, and marketing initiatives translate into measurable growth.The Mission ===============

Your mission is to build, operate, and continuously improve the systems that power Fringe Sport’s marketing execution. You ensure that:* marketing campaigns launch on schedule

• Shopify product pages remain optimized and up to date
• marketing tools and integrations function reliably
• marketing workflows are documented and repeatable
• marketing initiatives move from planning to execution without dropped details

You will operate at the intersection of marketing, systems, and technology, ensuring our marketing execution becomes faster, more reliable, and more scalable over time.What You Will Do ====================

You will own the marketing execution systems that help the marketing team operate efficiently.

Responsibilities include:Marketing Execution Systems* Maintain the marketing execution calendar and ensure campaigns launch on schedule

• Coordinate marketing initiatives across email, paid media, creators, and product launches
• Ensure marketing projects move from planning to execution without operational breakdowns

Shopify \& Website Optimization* Maintain and optimize Shopify product pages (PDPs)

• Ensure product launches and website merchandising align with campaign plans
• Identify opportunities to improve product page conversion and product storytelling

Marketing Systems \& Integrations* Monitor Shopify, analytics, SEO, and marketing tool integrations

• Identify and resolve marketing system or tracking issues quickly
• Ensure marketing data accurately reflects campaign performance

AI \& Marketing Efficiency* Use AI tools (GPT and others) to accelerate marketing execution

• Experiment with AI workflows to improve marketing productivity
• Build repeatable systems that reduce manual marketing work

Process Documentation \& Improvement* Document marketing workflows and execution processes

• Identify operational bottlenecks and propose improvements
• Continuously improve how marketing execution is organized and managed

What Success Looks Like ===========================

When this role is successful:* Marketing projects consistently launch on time and on schedule

• Shopify product pages improve conversion and product storytelling
• Marketing systems operate reliably without constant troubleshooting
• Campaigns execute smoothly across channels
• AI tools and automation improve marketing productivity
• Marketing workflows become structured, documented, and repeatable

This Role Is Great For Someone Who ======================================

You will likely thrive in this role if you:* Enjoy working with systems, tools, and technical marketing platforms

• Like figuring out how marketing workflows can run more efficiently
• Naturally notice when processes could be improved
• Enjoy experimenting with AI tools and modern marketing technology
• Like building structured systems where details don’t fall through the cracks
• Prefer technical marketing execution over purely creative marketing work

Required Experience =======================

• Experience working with Shopify or ecommerce platforms
• Experience coordinating marketing campaigns, launches, or projects
• Familiarity with marketing analytics, tracking, and marketing tools
• Experience using AI tools to improve workflows or productivity
• Experience working with DTC brands doing $20M\+ in annual revenue

Nice To Have

================

• Experience with marketing systems integrations and automation
• Familiarity with conversion optimization or behavioral marketing
• Experience coordinating creator or affiliate programs
• Personal interest in strength training or fitness culture

Compensation

================

• $50K – $70K base salary
• Up to $10K quarterly performance bonus
• Compensation can flex upward for exceptional candidates

Location ============

Austin\-based preferred or willing to relocate. Hybrid role with the majority of time in the office and 1–2 days per week remote.

Salary

$50,000 \- $70,000 per month