Sales Operations Planning (SOP) Manager

About This Role

Sales Operations Planning (SOP) Manager

Location: Remote Department: Revenue Reports To: Chief Revenue Officer (CRO)

About Hiya Health

Hiya Health is reimagining children’s wellness through thoughtfully formulated supplements designed specifically for kids. Our mission is to help families build healthier habits by creating products that are effective, enjoyable, and grounded in science. We’re a fast\-growing, mission\-driven team passionate about improving children’s health and redefining the family wellness experience.

Role Overview We are seeking a strategic, analytical, and collaborative Sales Operations Planning (SOP) Manager to join our Revenue organization. Reporting to the CRO, this role bridges sales strategy, demand forecasting, and operational execution — ensuring we have the right products, in the right places, at the right time to meet and exceed revenue goals.

This person will own the end\-to\-end sales planning process, connecting revenue strategy with supply execution. They’ll partner closely with Sales, Marketing, Finance, and Operations to align forecasts, streamline sales operations, and manage fulfillment for all retail and wholesale channels.

The ideal candidate thrives in a fast\-paced, data\-driven environment and is excited to shape Hiya’s sales planning infrastructure as we scale.

Key Responsibilities

Sales Forecasting \& Demand Planning \- Partner with the CRO, Sales, and Marketing teams to create and maintain accurate sales forecasts by SKU, channel, and region. \- Integrate marketing campaigns, promotions, seasonality, and new product launches into dynamic demand plans that drive revenue performance. \- Conduct ongoing analysis of sell\-in, sell\-through, and inventory to identify risks and opportunities. \- Lead monthly and quarterly revenue planning meetings with leadership to align on forecast drivers and business priorities. \- Develop and manage scenario models (“what\-if” analyses) to project the impact of pricing, promotions, and new distribution.

Sales Operations \& Retail Fulfillment \- Oversee and optimize the sales process and fulfillment for all retail and wholesale channels, ensuring timely order execution, shipment accuracy, and customer satisfaction. \- Serve as the primary point of contact between internal teams and retail partners to manage forecasts, orders, allocations, and product availability. \- Partner with Operations to ensure production and logistics align with retail sales commitments and inventory targets. \- Implement tools and processes to improve order visibility, fulfillment efficiency, and communication between sales and operations. \- Track and report performance metrics, identifying process bottlenecks and opportunities for continuous improvement.

Cross\-Functional Collaboration \& Revenue Alignment \- Act as the connective hub between Sales, Marketing, Operations, and Finance to ensure demand plans reflect strategic priorities and market dynamics. \- Reconcile sales forecasts with revenue targets and budget plans. \- Provide actionable insights and performance reporting to the CRO and executive team to guide strategic decisions. \- Collaborate with Marketing on campaign planning, ensuring product and fulfillment readiness for retail and DTC initiatives.

Analytics \& Process Improvement \- Develop and maintain sales and demand dashboards to track forecast accuracy, fulfillment performance, and revenue health. \- Continuously assess and enhance planning systems, processes, and tools (ERP, CRM, or MRP platforms). \- Lead cross\-functional efforts to streamline the sales\-to\-fulfillment pipeline and improve overall operational efficiency.

Qualifications

\- 4\+ years of experience in sales operations, demand planning, or revenue management, preferably in CPG, e\-commerce, or wellness/nutrition sectors. \- Proven experience managing sales planning and fulfillment for retail or wholesale channels. \- Strong analytical background with proficiency in forecasting, CRM, ERP/MRP, and analytics tools. \- Excellent communication and collaboration skills; able to align stakeholders across Sales, Marketing, Operations, and Finance. \- Highly organized and detail\-oriented with the ability to manage multiple priorities in a fast\-growing environment. \- Strategic thinker with a bias for execution and data\-informed decision\-making.

Why Join Hiya Health

\- Play a pivotal role in shaping the revenue growth and retail strategy of a purpose\-driven brand improving children’s health. \- Partner directly with the CRO and leadership team to impact both top\-line performance and customer experience. \- Join a mission\-driven, entrepreneurial team where innovation, collaboration, and impact are at the core of everything we do.

Pay: From $120,000\.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote