Director of Demand Generation, ABM, & Marketing Operations

About This Role

Director of Demand Generation, ABM, and Marketing Operations

Department: Marketing

Reports To: VP of Marketing

Location: NY

Classification: Full-Time, Exempt

Estimated Compensation Range: $165k-$180k

Focus: Own sales-aligned pipeline generation through digital demand, ABM, and marketing operations

About Knox

Knox runs the largest Federal managed cloud, building and operating secure cloud and AI environments that support the U.S. government’s most critical missions — from national security and public safety to essential public services. Our customers rely on Knox to deploy production systems that meet the highest standards for security, reliability, and compliance.

Work at Knox is high-impact and purpose-driven. The problems we solve are high-stakes, the expectations are high, and the results are visible. Speed, rigor, and trust matter here - because the environments we secure cannot fail. Your contributions are visible, your expertise is relied upon, and the impact of your work is immediate and measurable. We operate at federal scale, securing some of the most sensitive government environments in the country - because the systems we build must perform without fail.

The Role

The Director of Demand Generation, ABM, and Marketing Operations is responsible for building, executing, and scaling Knox’s digital demand engine - driving awareness, interest, and pipeline generation across the full customer journey.

You will define demand and ABM strategy while remaining hands-on in execution, especially in the early stages. Your primary mandate is to generate measurable, sales-aligned pipeline, using integrated digital programs, account-based strategies, and strong marketing operations. MQLs are treated as an input, not the end goal.

You’ll work closely with Sales, Content, Product, Solutions, Finance, and Revenue Operations to ensure marketing efforts are tightly aligned to pipeline outcomes and business priorities. This is not a traditional 9–5 role. Knox operates in complex, high-stakes markets, and success in this role requires a high level of ownership, flexibility, and commitment. You should be motivated by solving hard problems, moving quickly, and driving outsized impact.

Responsibilities

• Own Knox’s demand generation, ABM, and marketing operations strategy with a primary focus on pipeline creation and revenue impact, not lead volume alone
• Define data-driven demand and pipeline plans using both top-down targets and bottom-up forecasting in close partnership with Sales and Finance
• Design, execute, and scale digital-first demand programs across paid media, website marketing, email, lead nurturing, digital ABM, and other performance-driven channels
• Build, execute, and iterate on ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
• Partner with Content on SEO and AEO strategy while owning the technical, operational, and performance aspects that support discoverability and conversion
• Own Knox’s website as a core demand and conversion engine, ensuring it is continuously updated, optimized, automated, and aligned with digital campaigns and pipeline goals
• Define and manage demand generation and marketing operations budgets, continuously tracking ROI and reallocating investment based on performance
• Define, implement, and scale marketing operations processes and martech, including marketing automation, attribution, lead scoring, routing, lifecycle stages, and hand-offs to Sales
• Build dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics, visibility, and accountability
• Consistently meet or exceed pipeline generation targets, reporting results, insights, and learnings to the executive team
• Remain hands-on while building repeatable digital demand, ABM, and ops playbooks to support future scale

Required Qualifications

• 5+ years of B2B demand generation experience, preferably in SaaS or complex, technical products
• Proven track record generating sales-aligned pipeline through digital demand and ABM programs
• Strong experience across digital demand channels, including paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
• Demonstrated ability to set data-driven targets, build forecasts, and optimize performance based on results
• Experience with marketing operations, martech, and automation, including attribution, lead scoring, routing, and CRM integration
• Strong analytical skills with the ability to translate data into insights and executive-level reporting
• Proven ability to operate strategically while executing tactically
• Strong cross-functional collaborator in fast-paced, high-accountability environments

Bonus / Preferred

• Experience marketing to federal, government, or other highly regulated audiences
• Familiarity with FedRAMP, compliance, cloud infrastructure, or cybersecurity concepts
• Experience scaling demand generation in a growth-stage company
• Prior experience designing or executing ABM programs
• Comfort working with long, complex buying cycles

Hiring Requirement: Due to the nature of our work with federal government clients and compliance with applicable regulations, this position requires U.S. citizenship. Candidates must be able to provide documentation verifying U.S. citizenship status as part of the background check process.

Any offer of employment is contingent upon the successful completion of all required pre-employment screenings, including a background check, in accordance with applicable laws and government contract requirements.

Benefits & Perks

Knox offers a competitive employee benefits package including Medical, Dental, Vision, Life & Disability, unlimited PEO, and an employee funded 401k plan. Please note, benefits are subject to change.

• We are an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.*

Compensation Range: $165K - $180K