Sales Enablement Specialist (Digital & Broadcast Growth Lead)

About This Role

About Marketron

Marketron is the leading provider of business software and digital solutions for broadcasters, helping over 7,000 media organizations manage and grow more than $15 billion in annual advertising revenue. With a strong foundation in broadcast and a rapidly evolving digital ecosystem, Marketron empowers media companies to scale revenue through integrated, data\-driven advertising solutions.

Role Summary (What This Role Actually Is)

This is not a traditional enablement role that hands out decks and hopes for the best.

The Sales Enablement Specialist is a senior, revenue\-focused operator who actively drives digital and omni\-channel sales growth within Marketron’s customer base. This individual partners directly with broadcasters to:

• Increase digital adoption
• Improve close rates on digital campaigns
• Expand multi\-channel revenue (CTV, OLV, Display, Audio, etc.)
• Modernize how radio sellers go to market

This person doesn’t sit on the sidelines—they step into the sales process, help close business, and turn underperforming teams into high\-functioning digital sellers.

What You’ll Be Responsible For

1\. Driving Digital Revenue Growth (Primary Objective)

• Partner directly with broadcast sales teams to increase digital revenue and share of wallet
• Identify gaps in sales approach, product mix, and positioning—and fix them
• Actively support pre\-sale strategy, packaging, pricing, and pitch development
• Join client\-facing meetings as a digital subject matter expert and closer
• Help transform transactional radio sellers into consultative omni\-channel sellers

2\. Sales Enablement That Actually Enables Sales

• Build and deploy repeatable sales frameworks (not just materials)
• Train teams on:
• Positioning digital vs. radio
• Packaging multi\-channel campaigns
• Overcoming common objections
• Develop category\-specific playbooks (auto, healthcare, retail, political, etc.)
• Improve proposal quality, storytelling, and ROI articulation

3\. Strategic Account Growth \& Expansion

• Identify and execute upsell and cross\-sell opportunities
• Work alongside Sales to increase win rates and deal sizes
• Drive long\-term account growth strategies, not just campaign\-level success
• Support renewal conversations by demonstrating clear business impact

4\. Embedded Sales Leadership

• Serve as a trusted advisor to sales managers and market leadership
• Coach underperforming teams and replicate success from top performers
• Act as the bridge between product, operations, and sales
• Influence internal strategy based on real\-world client feedback

5\. Customer Advocacy \& Industry Expertise

• Translate complex digital tactics into simple, sellable narratives
• Stay ahead of trends across:
• Programmatic
• CTV/Streaming
• First\-party data strategies
• Attribution \& measurement
• Help develop:
• Case studies
• Success stories
• Best practices that scale across the client base

What This Role Is NOT

• Not a passive training role
• Not a support\-only function
• Not a “send the deck and hope” job

This role is directly tied to revenue impact.

Qualifications (Non\-Negotiables)

• 10\+ years of experience in digital and/or broadcast advertising
• Proven success selling directly to advertisers (not just supporting)
• Demonstrated ability to close and grow digital revenue
• Deep understanding of:
• Broadcast sales environments
• Digital media (programmatic, CTV, OLV, display, audio)
• Track record of turning strategy into measurable revenue growth
• Experience working with or within:
• Broadcasters
• Agencies
• Ad tech platforms (DSPs, SSPs, etc.)

What Makes Someone Crush This Role

• You’ve walked into a struggling market and fixed it
• You can sit with a seller, rewrite their pitch, and win the deal
• You understand both:
• How radio sellers think
• How digital buyers evaluate
• You can simplify complexity without dumbing it down
• You’re equally comfortable:
• In a boardroom
• In a sales bullpen
• On a client call

Key Skills

• Sales strategy \& deal structuring
• Digital media planning \& packaging
• Executive communication \& influence
• Coaching and performance improvement
• Data storytelling \& ROI articulation
• Cross\-functional leadership

KPIs (How Success is Measured)

• Growth in digital revenue across assigned accounts
• Increase in average deal size and multi\-channel adoption
• Improvement in close rates for digital campaigns
• Sales team adoption of enablement frameworks
• Customer retention and expansion

Working Conditions

• Fast\-paced, high\-impact environment
• Occasional flexibility required based on client needs

Bottom Line

You’re not here to “support digital.”

You’re here to make it sell—and scale it across an entire customer base.

Benefits and perks include

• Unlimited PTO
• Medical, dental and vision insurance
• Employee assistance program
• Mentorship programs
• 401K matching
• Generous paid maternity and paternity leave
• Company paid life, AD\&D and disability insurance

Compensation: $80,000 – $100,000 annually (based on experience)

Marketron is an Equal Opportunity Employer. We use E\-Verify to verify employment eligibility.