Marketing Operations & Event Manager

About This Role

Company Overview

Mecum Auctions is the world’s largest collector car auction company, known for bringing exceptional vehicles to the global marketplace. We pride ourselves on delivering premium auction experiences and offering an unparalleled platform for buyers, sellers, and enthusiasts alike. As we continue to grow, we are looking for a talented and results\-driven Email Marketing Specialist to join our dynamic team.

Position Summary

Mecum Auctions is seeking a highly organized, execution\-focused Lifecycle Marketing \& Events Manager to manage email campaign operations, customer segmentation, and branded event activations. This role is responsible for managing the marketing email calendar, ensuring auction and sponsor communications are strategically scheduled, and leading experiential brand activations both at auction and across non\-auction events.

The ideal candidate is equal parts detail\-oriented operator, CRM/email strategist, and hands\-on event leader, capable of moving seamlessly from campaign planning to on\-site execution.

Key Responsibilities

Email Marketing \& Campaign Operations

• Own and manage Mecum’s marketing email calendar
• Proof emails built by support staff
• Ensure all email campaigns (single\-car, group\-car, collection eblast), auction communications, and marketing requests are properly calendared and deployed at their respective times.
• Build select email campaigns and manage their execution
• Create and send sponsored eblasts aligned with partner deliverables
• Develop auction\-specific data extensions and customer segments for pre\-auction communications, including:
• ticket buyers
• at\-auction bidders
• consignors
• Create DE segments as needed, including pageviewer and auction close data segments
• Support miscellaneous segmentation and reporting requests
• Provide article posting support during team PTO coverage

Events, Sponsorships \& Brand Activations

• Research and identify events for sponsorship, brand visibility, and experiential marketing opportunities
• Plan, staff, execute, and manage the Mecum brand activations across non\-auction events
• Manage Adventure Zone operations and staffing at auction in partnership with the bidder services team.
• Execute all activations in alignment with contractual sponsorship deliverables
• Coordinate with partners to ensure proper branding, placement, staffing, and guest experience
• Serve as the primary on\-site point of contact for partner activation needs
• Lead activation setup, live operation, and breakdown when the logistics manager is unavailable
• Collaborate closely with logistics and operations teams to ensure flawless execution
• Report on event costs, success, turnout, and subsequent ROI from event participation.

Qualifications

• 3\+ years in marketing operations, CRM/email marketing, events, or sponsorship activations
• Strong experience with campaign calendars, segmentation, and email deployment workflows
• Ability to manage multiple deadlines across auction cycles and live events
• Excellent communication and partner management skills
• Comfortable working on\-site at events and leading activation execution
• Automotive, lifestyle, or live event experience strongly preferred

Pay: From $60,000\.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s)

• Are you able to work in person at Walworth, WI?
• Do you have 3 plus years of Marketing Experience?

Location

• Walworth, WI 53184 (Required)

Willingness to travel

• 50% (Required)

Work Location: In person