Director of Creative & Sales Enablement

About This Role

Director of Creative \& Sales Enablement

Department: Marketing

Reports to: EVP of Sales

About the Role

We’re looking for a Director of Creative \& Sales Enablement who thrives at the intersection of creativity and commercial impact. This role will lead the development of marketing campaigns, merchandising concepts, and sales tools that help our team win business and create memorable client programs.

You’ll partner closely with sales leadership to translate market trends, promotional product ideas, and client needs into compelling campaigns, client programs, and sales\-ready marketing assets. If you enjoy turning creative ideas into real revenue opportunities, this is the role for you.

This position is on\-site in Virginia Beach, VA. The base compensation for this role is $90,000 \- $120,000 depending on experience.

What You’ll Do

• Lead the creative direction for company marketing campaigns and initiatives
• Develop compelling program concepts tied to real buying moments like onboarding, employee recognition, recruiting, trade shows, and seasonal campaigns
• Create sales enablement tools including client presentations, capability decks, and marketing collateral
• Ensure our brand stays fresh and relevant across our website, email marketing, and social channels
• Partner with marketing operations to leverage HubSpot for segmentation, targeted campaigns, and marketing automation
• Lead creative strategy for trade shows, self\-promotion, and brand initiatives
• Bring current promotional product and branded merchandise trends into marketing campaigns and client programs
• Maintain strong brand consistency across digital, print, and presentation materials
• Collaborate closely with sales leadership to prioritize initiatives that support revenue growth

What You Bring

• Experience in promotional products, branded merchandise, or agency marketing is a strong plus
• Strong eye for design, merchandising, and visual storytelling
• Proven ability to create creative campaigns and marketing programs that engage clients
• A practical mindset for turning marketing ideas into tools the sales team can actually use
• Comfort working closely with sales teams and aligning marketing with revenue goals
• Strong communication and collaboration skills
• A proactive, solutions\-oriented mindset and ability to thrive in a fast\-paced environment

What Success Looks Like

• Sales teams regularly use marketing programs and collateral in client presentations
• Campaigns generate measurable client engagement and pipeline opportunities
• Marketing reflects current promotional product and merchandising trends
• Our brand presence remains modern, consistent, and visible across digital channels
• Marketing and sales work seamlessly together to drive growth

Why This Role Matters

This position plays a critical role in connecting creative marketing with real business growth. You’ll help shape how our brand shows up in the market and create programs that help our sales team deliver exceptional experiences for clients.