Director of Sales Enablement

About This Role

POSITION SUMMARY

The Director of Sales Enablement is a senior leadership role responsible for building and executing the company’s sales enablement strategy to increase sales productivity, improve quota attainment, and accelerate revenue growth. This position requires a highly strategic and collaborative leader with proven expertise in sales training, content development, and process optimization. The Director of Sales Enablement will oversee onboarding, coaching, tools, and programs—working cross\-functionally with sales, marketing, product, and executive leadership to ensure alignment across go\-to\-market efforts. The ideal candidate combines strategic vision with hands\-on execution, strong leadership skills, deep knowledge of sales methodologies, and a track record of delivering measurable results.

Headquartered in Greensboro, North Carolina we are recognized in the commercial vehicle industry as THE Vehicle Data Experts. With more than 25 years of experience in collecting and interpreting vehicle data, which has driven the creation of industry\-leading solutions in diagnosis, repair, and vehicle health. Today’s top fleets, OEMs, dealerships, independent repair facilities, municipalities and the military all rely on Noregon to keep their vehicles rolling! Noregon specializes in creating custom software and products for the commercial transportation and military industries. In addition to in\-shop diagnostic solutions for the commercial fleet and repair industry, Noregon provides expertise in e\-business, client\-server, and embedded applications along with onboard vehicle network development. We are continuing to grow year after year and are excited to offer this new opportunity of growth for the right candidate!

ACCOUNTABILITY SUMMARY

To Customers: Ensure the sales team consistently delivers clear, value\-driven messaging that strengthens trust and demonstrates the impact of our solutions.

To Employees: Lead and mentor the sales enablement team, fostering accountability, professional growth, and a culture of continuous learning through foundational and ongoing training and professional sales resources.

To Owners: Drive measurable business outcomes through enablement initiatives that directly support pipeline velocity, win rates, and revenue generation through professional development.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive sales enablement strategy aligned with company goals.

• Design and oversee onboarding programs to reduce ramp time and improve new hire productivity and speed to proficiency.

• Build and manage ongoing training programs to strengthen product knowledge, sales skills, and competitive positioning.

• Create and maintain sales playbooks, pitch decks, and collateral to support the buyer journey.

• Partner with marketing and product teams on go\-to\-market initiatives and content alignment.

• Evaluate, implement, and optimize sales tools (CRM, LMS, call coaching platforms, etc.) to improve efficiency and adoption.

• Establish and monitor KPIs for enablement initiatives, ensuring data\-driven adjustments and clear ROI.

• Collaborate with sales operations to streamline processes and reinforce best practices.

• Provide regular reporting to executive leadership on enablement program impact and sales performance improvements.

SUPERVISORY RESPONSIBILITIES

• This role will directly supervise sales professionals, trainers, and program specialists.

EDUCATION/EXPERIENCE REQUIRED

• Bachelor’s degree in Business, Sales, Marketing, or related field; MBA preferred, but not mandatory.

• 5–7\+ years of progressive experience in sales enablement, sales operations, or sales leadership with at least 3–5 years in a leadership role.

• Proven success in B2B technology or SaaS sales enablement, including training and content development.

• Strong knowledge of sales methodologies (MEDDIC, Challenger, SPIN, etc.) and adult learning principles.

• Experience with CRM, LMS, and sales productivity tools (Salesforce, HubSpot, Gong, Seismic, etc.).

• Excellent leadership, communication, and cross\-functional collaboration skills.

• Demonstrated ability to design and deliver programs that improve sales effectiveness and revenue outcomes.

ADDITIONAL ELIGIBILITY REQUIREMENTS

• Deep understanding of B2B sales cycles and buyer journeys.

• Knowledge of sales performance analytics, forecasting, and reporting tools.

• Comfortable in a fast\-paced, evolving environment with multiple cross\-functional stakeholders.

• Passion for coaching, continuous improvement, and staying ahead of sales enablement best practices and technologies.

• Passion for innovation, experimentation, and staying ahead of digital and AI trends.

WORK ENVIRONMENT

• Professional office environment with flexibility for remote collaboration and occasional travel to bench mark field best practices, industry events and leadership meetings.

TRAVEL REQUIREMENTS

• Up to 20% domestic travel for conferences, partner meetings, to bench mark field best practices, or customer engagements.

PHYSICAL REQUIREMENTS

• Primarily a sedentary role, requiring the use of a computer and occasional presentations or event participation.

• This position description outlines the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

• \\Noregon Systems, Inc is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.*