Marketing Operations & Analytics Manager

About This Role

Runwise is the country's \#1 smart operating system for buildings. Installed 100% wirelessly, and in 1 day or less, the platform runs the key heating, cooling, electric and water systems in over 10,000 buildings more intelligently. The result is 20% lower operating costs and carbon output, while making the building safer, cleaner, more comfortable and easier to manage.

We're on a mission to make every city radically more affordable, sustainable, and healthier. By combining sustainability \+ technology, we focus on outcomes over outputs, continuously improving and pushing boundaries. Join Team Runwise and help us drive real, measurable impact.

What you will build and own

• You will fully own marketing analytics, attribution, systems, and budget performance — serving as the connective tissue between Marketing, Sales, Finance, and Leadership.
• Design and manage the infrastructure that connects marketing investment to pipeline and revenue. Your work will directly influence budget allocation, growth strategy, and executive decision\-making.
• This role is ideal for someone who combines technical fluency (HubSpot \+ Salesforce), financial acumen (CAC, payback, ROI), and strategic thinking.
• Full ownership of HubSpot and Salesforce marketing integration and data integrity
• Lead lifecycle architecture (MQL SQL Closed Won)
• Campaign tracking, attribution setup, and governance
• Lead scoring, routing, and automation logic
• Ongoing system optimization and documentation

What you bring

• 5\+ years of marketing / demand generation / growth analytics experience
• Strong SQL skills for querying, joining, aggregating, etc.
• Advanced proficiency in Excel / Google Sheets
• Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.)
• Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.)
• Strong analytical mindset, attention to detail, ability to explain complex results to non\-technical stakeholders
• Comfort working in ambiguity, with evolving models and data constraints
• Excellent communication skills, ability to present to leadership

Bonus experience

• Experience in B2B SaaS, ClimateTech, PropTech, or Real Estate sectors
• Experience in a high\-growth startup environment
• SQL proficiency or experience working with data warehouses
• Experience preparing board\-level performance reporting

Salary: $120,000\-$150,000 (varied on experience, market rate, and location)

What you believe

• No job is too small.
• Sincerity builds trust.
• Setbacks fuel progress.
• Efficiency is vital.

Benefits

• Medical, dental, and vision insurance
• HSA \& FSA options
• Paid Parental Leave
• Access to Talkspace \& Health Advocate
• Flexible PTO
• Commuter Benefits
• 401K
• Company\-paid life insurance
• Voluntary supplemental life insurance
• Free in\-office lunch on Wednesdays
• Hybrid work environment \- if located in the Chicago or NYC areas
• Summer Fridays
• Monthly L\&D Series
• Employee Resource Groups (e.g. DEIB Committee, Run Club)

This is an excellent opportunity to join a fast\-growing company, one of the true leaders within energy efficiency in the Northeast. You will be surrounded by talented people, including working very closely with our co\-founder and sales leader. Your success will also make a tangible impact.