Marketing Operations & Fundraising Coordinator

About This Role

Overview

Salem Cultivate, division of Salem Media, offers an exceptional opportunity for a Marketing Operations \& Fundraising Coordinator.

The Marketing Operations \& Fundraising Coordinator is responsible for the execution, setup, and operational management of Salem Media Group’s digital fundraising and lead\-generation campaigns, known as Salem Cultivate. This role ensures campaigns launch correctly, offers and donation flows work end\-to\-end, donors receive proper follow\-up, and marketing systems remain clean and functional.

This is a hands\-on, systems\-driven role that works closely with Sales, Marketing Operations, Design, Email, and external ministry partners. The ideal candidate is highly organized, detail\-oriented, and comfortable working inside marketing platforms, spreadsheets, and workflows every day.

This role does not own revenue forecasting or billing, but plays a critical role in campaign quality, donor experience, and client satisfaction.

Responsibilities

Campaign Setup \& Execution

• Build and manage campaign components across:
• Email marketing platforms (ActiveCampaign)
• Landing pages and offers (Acquire)
• Donation platforms (RaiseDonors, VirtuousRaise, Classy, client\-hosted pages)
• Coordinate campaign launches by ensuring:
• Creative Brief captures the unique strategy we have outlined
• Creative assets are approved and correctly implemented
• URLs, UTMs, and confirmation pages function properly
• Automations and integrations are tested before go\-live
• Support Cost Per Lead and Cultivate fundraising campaigns from kickoff through live execution

Marketing Operations \& Offer Management

• Create and maintain:
• Downloadable PDF offers
• Freebie multi\-email campaigns
• Secondary and post\-offers promotional placements
• Alert bars and on\-site promotions
• Ensure all offers meet internal requirements (PDF format, imagery, expiration dates, tracking)
• Coordinate with internal email and editorial teams to schedule and verify placements
• Maintain organized asset folders and reporting sheets for each client

Donor Flow \& Fulfillment Coordination

• Ensure donor follow\-up workflows are executed correctly, including:
• Thank\-you calls (via call center coordination)
• Handwritten postcards (Handwrytten)
• Upsell and fulfillment handoffs
• Manually process donor tagging and exports when integrations are unavailable or fail
• Verify donor data accuracy across platforms

System Maintenance \& Hygiene

• Perform ongoing maintenance in ActiveCampaign, including:
• Tag management
• List hygiene and unsubscribes
• Monthly cleanup after lead validations
• Assist with basic troubleshooting of automations, zaps, and integrations
• Document processes, exceptions, and fixes to support team continuity

Reporting \& Internal Support

• Prepare and update campaign reporting sheets
• Support Campaign Operations \& Revenue Manager with:
• Lead exports
• Validation files
• Campaign documentation
• Confirm campaign data is complete and accurate before handoff to finance or sales
• Track and document A/B tests and optimizations in internal knowledge systems

Qualifications

Must\-Have

• 2–4 years of experience in:
• Marketing operations
• Digital marketing coordination
• Fundraising or nonprofit marketing
• Hands\-on experience with:
• Email marketing platforms (ActiveCampaign, HubSpot, or similar)
• Spreadsheet\-based reporting (Google Sheets / Excel)
• Strong attention to detail and process discipline
• Ability to manage multiple campaigns simultaneously
• Clear written communication skills for internal and client coordination

Preferred (Nice to Have)

• Experience with donation or fundraising platforms (RaiseDonors, Virtuous, Classy, Stripe)
• Familiarity with:
• CPL or performance\-based marketing models
• Zapier or n8n automations
• Text marketing platforms
• Experience working in media, nonprofit, or subscription\-based organizations
• Comfort working cross\-functionally with sales, design, email, and technical team

\_\_\_\_\_\_\_\_\_\_\_ Ideal Candidate Profile

This role is a strong fit for someone who

• Enjoys operational work and systems, not just creative brainstorming
• Is naturally organized and checklist\-driven
• Can follow structured processes but adapt when exceptions arise
• Takes pride in campaigns launching cleanly and donors having a great experience
• Is dependable and calm under deadline pressure

This is not a purely creative marketing role

This is not an entry\-level admin role

This role requires ownership, accuracy, and follow\-through

Benefits

About Salem Media Group

Salem Media operates one of the world’s largest faith‑based media platforms across owned websites and apps, radio stations, and streaming/OTT properties, reaching millions of Christians every month. We partner with national broadcast ministries and faith‑focused organizations to grow audience, deepen engagement, and accelerate donor impact.

Working at Salem

We offer a competitive benefits package, including health, dental, vision, and life insurance, a health savings account (HSA) and flexible spending account (FSA) options, a 401(k), generous paid time off, 8 paid company holidays, 2 floating holidays, pet benefits, and an employee assistance program (EAP). Enjoy a business casual and collaborative work environment.

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.

\#donor \#digital \#fundraising \#marketing Compensation: $70,000 \- $90,000 annually