Marketing Operations Analyst

About This Role

Join TAM Residential\- Where Your Career Thrives

At TAM Residential, we are more than a property management service provider for the multifamily community. We’re dedicated to maximizing the value of every property and delivering above\-market returns for our clients, supported by a unique company culture built on communication, collaboration, creativity, and innovation.

Ready to be part of a team that values your success? Join us at TAM Residential and help us continue our journey of excellence in the property management industry.

TAM Residential was awarded NAA's Top Employer for 2022!

JOB SUMMARY

The Marketing Operations Analyst is responsible for building and maintaining the data, reporting and operational infrastructure that supports TAM Residential’s marketing department. This role serves as the analytical and operational backbone of the team: owning analytics, dashboard development, marketing audit processes, SOP documentation, vendor performance tracking, and the marketing workstream of property transitions. The ideal candidate is highly organized, analytically skilled, and comfortable working across multiple platforms and stakeholder groups in a fast\-paced property management environment.

This is not a creative marketing or content role. This position is purpose\-built for someone who thrives on turning data into decisions, building systems that scale, and ensuring that marketing operations run accurately and efficiently across a portfolio of 100\+ multifamily communities, many of which include affordable housing and income\-qualified components.

ESSENTIAL JOB FUNCTIONS

Reporting and Analytics

• Build, maintain, and continuously improve marketing dashboards and automated reports using LLMs, Looker Studio, Power BI, Excel, or comparable tools to replace manual Marketing Analysis file preparation.
• Pull, validate, and synthesize data from Entrata (Lead Source Attribution, GL Details, Tour Conversion, Neglected Leads, Not Progressing reports), Birdeye, Street Digital, and ILS vendor platforms.
• Calculate and report on key marketing KPIs including cost per lead, cost per lease, lead\-to\-unit ratio, tour conversion, application conversion, and cancellation rates at property and source level.
• Deliver monthly performance reporting by the 5th of each month, including portfolio\-wide and property\-level views with trend analysis and variance commentary.
• Support the VP of Marketing and Regional Marketing Managers with ad hoc analysis for underperforming properties, vendor evaluations, and budget reallocation recommendations.

Marketing Audit \& Data Quality

• Own the lead source audit process: validate Entrata lead source attribution against the company\-approved master list quarterly, document discrepancies, and coordinate corrections with Operations.
• Develop and manage automated or semi\-automated marketing audit processes to replace the current quarterly manual checklist, enabling faster identification of broken tracking numbers, inactive ILS listings, and phone routing issues.
• Maintain data integrity across all marketing platforms, ensuring consistent naming conventions, accurate tracking, and clean attribution.

Vendor Performance \& Spend Tracking

• Assist in maintaining the Marketing Budget Tracker with current spend by property, vendor, and campaign. Reconcile planned vs. actual spend monthly.
• Compile vendor performance data for PPC/SEO providers (Street Digital, Entrata, and any future providers) to support evaluation framework and decision\-making.
• Track ILS performance metrics by vendor (Apartments.com, Zillow, ApartmentList, AffordableHousing.com) and prepare source\-level ROI analysis.

Operations, Process Management \& Property Transitions

• Maintain and update marketing SOPs, ensuring documentation reflects current processes and is accessible via TAM Hub (SharePoint).
• Own the TAM Hub Marketing page; keeping vendor logins, brand templates, training resources, and performance reports current and organized.
• Own the marketing workstream of property transitions (acquisitions, dispositions, rebranding). Manage the transition checklist end\-to\-end, coordinating across the marketing team to ensure ILS activation, digital asset setup, signage, collateral, Birdeye onboarding, GBP transfers, and website readiness are complete on day one.
• Manage the marketing support ticket queue in collaboration with the rest of the marketing team.

EDUCATION \+ EXPERIENCE

• 2–4 years of experience in marketing operations, marketing analytics, or business intelligence. Property management or multifamily real estate experience strongly preferred.
• Demonstrated ability to build reports and dashboards from multiple data sources (Excel and Looker Studio required; Power BI, Tableau, or similar a plus).
• Experience pulling and reconciling data from a property management system (Entrata preferred; Yardi, RealPage, or AppFolio acceptable).
• Strong working knowledge of Excel including pivot tables, VLOOKUP/INDEX\-MATCH, conditional formatting, and data validation.
• Highly organized with the ability to manage multiple concurrent projects across properties, vendors, and internal stakeholders.
• Clear written and verbal communication skills with the ability to present data insights to non\-technical audiences.
• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field (or equivalent work experience).

PREFERRED QUALIFICATIONS

• Familiarity with multifamily marketing platforms: Birdeye, Google Business Profile, Apartments.com, Zillow, ApartmentList, or AffordableHousing.com.
• Experience with PPC/SEO reporting and understanding of paid search metrics (CPC, CTR, impression share, quality score).
• Experience with marketing automation, CRM workflows, or drip campaign configuration.
• Working knowledge of Google Analytics, Google Ads, and SEO audit tools.
• Familiarity with SharePoint site administration and content management.
• Understanding of affordable housing marketing dynamics (LIHTC, income\-qualified communities, waitlist management).

WORKING CONDITIONS

• Full\-time position based at the TAM Residential corporate office in Plano, TX.
• Occasional travel to properties may be required for marketing audits or transition support (estimated \<10%).
• Standard office environment: majority of work is performed on computer across multiple software platforms.
• This role may require occasional early\-month deadline intensity to meet the 5th\-of\-month reporting cadence.

• The statements above are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. TAM Residential reserves the right to assign or reassign duties as needed to meet business needs.*

BENEFITS

Associates who are regularly scheduled for and work 30 hours or more per week are eligible for company\-sponsored benefits the 1st day of the month, following completion of 30 continuous days of employment. Benefits offered include medical, dental and vision coverage, as well as 401K and life insurance. Regular, full\-time associates are eligible to accrue paid time off (PTO) and holiday pay.

TAM Residential is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.