Senior Director, Marketing Capabilities & Technology Enablement

About This Role

The Senior Director, Marketing Capabilities \& Technology Enablement (NAOU) leads the development of future‑ready marketing capabilities by uniting core marketing excellence with technology‑ and AI‑enabled ways of working. This role defines and activates the NAOU Marketing Capability strategy, ensuring marketers have the foundational skills in brand, integrated planning, and execution—while embedding modern platforms, automation, and data‑driven workflows into how work gets done. Operating at the intersection of Marketing, MarTech, and Learning, this leader translates technology investments into practical, scalable capability outcomes that improve effectiveness, speed, and marketer experience across North America Marketing.

Focus, Scope \& Impact

• Lead the development and activation of the NAOU Marketing capability strategy, building strong foundations in brand strategy, integrated marketing planning, consumer‑first thinking, and commercial execution.
• Define and lead the NAOU MarTech Capabilities \& Technology Enablement strategy, aligning platforms, operating models, and enablement to Marketing strategy, the enterprise MarTech roadmap, and Global capability frameworks.
• Strengthen marketer capabilities across end‑to‑end marketing planning, including campaign strategy, channel integration, agency collaboration, and execution excellence—enabled by modern MarTech platforms.
• Ensure capability development supports both strategic thinking and executional excellence, connecting marketing fundamentals with tech‑enabled workflows.
• Establish a clear future skills roadmap for marketers, with emphasis on tech augmented workflows, AI assisted execution, automation, data driven decisioning, and platform fluency.
• Translate MarTech investments into clear capability outcomes, ensuring tools enable new ways of working—not just adoption.
• Own capability measurement and reporting, ensuring clear visibility into progress, adoption, and business impact.
• Champion a mindset shift from tool usage to capability driven, outcome based ways of working.
• Design and deliver enterprise marketing capability programs grounded in Experience, Education, and Exposure (3Es), blending traditional marketing learning with AI‑enabled and automated ways of working.
• Serve as a valued partner to Global and Enterprise Capabilities communities, balancing global consistency with local relevance by sharing learnings and best practices, influencing capability development and deployment, and advocating for NAOU needs aligned to business priorities .
• Ensure NAOU Marketing is building skills for the future, including AI enabled marketing, automation, advanced analytics, personalization, and modern content operations.
• Determine successful tool adoption, governance and taxonomy adherence and measurement framework.
• Bring outside‑in perspective on evolving marketing practices, consumer engagement models, and industry trends—integrating them into NAOU capability roadmaps and enablement programs.

Qualifications

• Bachelor’s degree in Marketing, Business, Technology, or related field.
• Senior leadership experience at the intersection of Marketing, Technology, and Capability Development.
• Deep understanding of MarTech ecosystems, digital platforms, AI enabled marketing, and modern marketing operations.
• Proven experience designing and scaling enterprise enablement and learning programs, particularly for technology adoption and behavior change.
• Strong strategic, analytical, and systems thinking capabilities.
• Demonstrated ability to influence senior stakeholders and lead cross functional transformation.
• Experience with adult learning, change management, and capability maturity models.

Requirements \& Core Skills

• Expertise in MarTech strategy, enablement, and operating model design.
• Strong understanding of tech augmented workflows across the marketing lifecycle.
• Ability to translate complex technology concepts into practical, marketer friendly learning experiences.
• Exceptional collaboration, communication, and storytelling skills.
• Proven people leadership and talent development capabilities.

The Coca\-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1\-B visa status and other employment\-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full\-time basis and must not require The Coca\-Cola Company's sponsorship to continue to work legally in the United States.Pay Range:

$193,000 \- $224,000Base pay offered may vary depending on geography, job\-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage

30Annual Incentive reference value is a market\-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s)

United States of AmericaCity/Cities

AtlantaTravel Required

00% \- 25%Relocation Provided

NoJob Posting End Date

March 31, 2026Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130\+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca\-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market\-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.