Marketing Operations Specialist

About This Role

MARKETING OPERATIONS SPECIALIST

Title Typically Reported To: AVP CREATIVE SERVICES

Location: NY OFFICE

Job FLSA Status (exempt / nonexempt): Exempt

Job Summary

Reporting to the AVP Creative Services, the Marketing Operations Specialist serves as a central administrative hub supporting both physical packaging production and digital content execution. This position ensures that all marketing deliverables – packaging, trims, photography and e\-commerce assets – are accurate, organized and delivered on time.

Success in this role requires exceptional attention to detail, strong system fluency (PLM and project\-management tools) and the ability to manage multiple moving parts across a small US based team and a larger international and partner network. The role works cross\-functionally to keep projects moving smoothly from intake to final delivery.

Essential Duties and Responsibilities: Reporting relationships, work assignments, and work schedules may be subject to change in order to meet company needs and business requirements. Duties include:

• Project Intake \& Workflow Admin:

Intake and verify creative requests via BeProduct (PLM) and track execution in Monday.com

Ensure all required information is provided before work begins; proactively request missing details

Daily tracking of updates, timelines, due dates, milestones, launch dates, photography calendar etc.

• Coordination \& Communication:

Monitor ongoing updates/tasks in BP / email and document in Monday.com

Support weekly team meetings using the project tracker and by noting updates

• Quality Control \& File Management:

Review accuracy and alignment with original request (\& retail/brand/certification guides) and upload production\-ready artwork to BP (detailed proofing required)

Prepare photography and digital asset files for retailer submission

Conduct post\-launch audits of ecom listings to confirm accuracy of submitted assets vs live listing

• Samples, Shipping \& Physical Assets:

Coordinate shipping and receiving with Mail Room Manager

Track in/outbound shipments (trims, proofs, top\-of\-production samples, photo samples)

Organize, label and maintain physical samples and standards

Compile review feedback with P/D teams into powerpoints to distribute to relevant teams

• ProductionSpecific Support:

Partner closely to identify and resolve issues prior to sampling/production

Review and document TOPS– flag for quality, color, size or concerns early

Translation requests to 3rd party vendor

Approval requests to 3rd party certification / partners

Support light creative needs like edits or updates

• DigitalSpecific Support:

Organizing program information from DARF (Digital Asset Request Form) and BP into Photo Briefs, Copy Documents, Estimates. Pull CADs for Mapping needs.

Maintain organized Dropbox structure, filing system and naming conventions

Support light creative needs like cropping or graphic file edits.

• Process Improvement:

Identify opportunities to streamline workflow, introduce automation, improve efficiency, simplify cross\-functional communication and reduce errors.

Note: Additional responsibilities not listed here may be assigned at times.

Accountability, Authority, \& Responsibility

• Administrative coordination of sensitive, specific and detailed information, artwork and proprietary files

Key Customers

Required Behavioral Competencies

Beginner Practitioner Master

Business \& Commercial Acumen X

Driving Results X

Entrepreneurship X

Global Mind\-Set X

Leading Change X

People Excellence X

Process Orientation X

Accounting Knowledge / Accounting Standards X

Analytical Skills X

Banking X

Financial Management X

Knowledge of Direct \& Indirect Taxation X

Knowledge of Statutory Obligations / Statutory Compliance \& Act X

Risk Assessment / Management X

SAP / Other IT Related Applications X

Technical Know How: Process \& Product x

Required Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• BA degree or 13 years related experience
• Knowledge of Home Textiles and production lifecycle a plus

Language Skills

• Clear Communication (verbal and written)

Mathematical Skills

• Simple calculations and dimension translations may be needed

Reasoning Ability

• Problem solving
• Time and action management of production for marketing (from initial request to launch)

Computer Skills

• Adobe Suite beyondbasic knowledge of Illustrator / Photoshop
• Microsoft Suite (Word, Excel, Power Point)
• Microsoft Teams/Outlook/Calendar

Other Skills and Abilities

• Detailed oriented (copy proofing a must/ Finds the needle in the haystack)
• Organized \& communicative
• Time Management a must
• At ease with deadlines and management of Think/react quickly with a curious, cando mindset
• Basic knowledge of home textiles (preferred, not necessary)
• Team player
• Enjoy working in a fastpaced, collaborative environment
• Proactive team involvement

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office (12 days) / WFH (34 days) based on business needs
• Carrying up to 50lbs

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The risks and exposures associated with this function are those commonly associated with desk jobs and other sedentary jobs. No major physical hazards are expected, other than those associated with the use of computers, filing equipment, shipping/receiving mail, office equipment such as copiers, fax machines, scanners etc.

Equipment Used: MacBook Laptop with standard office suite, Adobe suite, mouse, large monitor (if preferred), etc.

About WELSPUN USA INC

Welspun is one of the world’s fastest\-growing conglomerates with a global footprint in over 50 countries. With a team of over 26,000 dedicated employees spanning varied ethnicities, cultures, and geographies, Welspun provides its customers with products through innovation and technology while always striving to create a smarter, more sustainable planet. Welspun has been a global leader in home textiles for over 35 years. The product range is unparalleled in breadth and depth, including sheets, comforters, towels, bath rugs, utility bedding, pillows, beach towels, accent and area rugs. Today, every 5th towel and every 7th sheet sold in the U.S. is made by Welspun, and that success has primarily been driven by our commitment to innovation.