Marketing Operations Manager

About This Role

About Wilbur

Wilbur is a video\-first advertising agency.

We produce high\-performing ad campaigns built around creative that actually converts, then help brands scale those campaigns through paid media, funnels, and marketing systems.

Most clients start with us through a ad campaign. Then we continue working with them to drive ongoing growth.

We’re a small, fast\-moving team. No layers. No fluff. No hiding.

We care about one thing

Driving measurable results through better creative that gets people's attention on local and national levels \+ marketing systems

The Role

We’re hiring a Marketing Operations Manager to own client delivery after campaigns go live.

You’ll take campaigns we launch and turn them into ongoing performance.

You’ll work closely with

• The founder (strategy, direction, key decisions, campaign development)
• A collective of media buyers, creatives, editors, and contractors

Your role is to bring it all together and ensure everything actually performs.

This role sits at the intersection of

• Creative performance
• Paid media execution
• Marketing systems

This is not a coordinator role. This is an ownership role.

You will not always be handed step\-by\-step instructions. You’re expected to figure things out, solve problems, and move the puck forward.

What You’ll Do

• Own post\-campaign client accounts and ongoing marketing execution
• Launch, manage, and optimize campaigns (Meta, Google, YouTube, landing pages, email/SMS)
• Analyze creative performance and drive iteration (hooks, angles, offers)
• Direct and collaborate with media buyers, designers, and editors to improve results
• Ensure tracking, attribution, and funnels are working correctly
• Identify problems early and fix them without waiting
• Find growth opportunities and act on them
• Communicate clearly with clients and keep them confident
• Keep everything moving; nothing stalls, nothing slips

What We’re Looking For

You’re a marketer first, operator second.

• 3\+ years in performance/paid marketing (agency or multi\-channel environment)
• Strong experience with:
• Paid ads (Meta \+ Google required, CTV, DM, SMS/Email a plus)
• Funnels / landing pages
• CRM \+ tracking systems
• Deep understanding of metrics (CPL, CAC, ROAS, conversion rates)
• You care and believe that creative drives performance
• You can look at an ad and explain why it works (or doesn’t)
• You’re comfortable operating without perfect structure
• You don’t wait to be told what to do

This Role Is Not For You If

• You need detailed instructions to get started
• You prefer narrow roles (just ads, just content, etc.)
• You avoid ownership or responsibility
• You struggle managing multiple moving pieces

Bonus Points

• Experience with video\-heavy ad accounts
• Experience scaling campaigns post\-launch
• Familiarity with tools like CRMs like ServiceTitan, HouseCallPro, Salesforce, or Hubspot etc...

What Success Looks Like

• Campaigns turn into long\-term, growing accounts
• Creative performance improves over time
• Problems are solved before they reach the founder
• Clients feel confident and stay
• The founder is no longer a bottleneck

Comp \& Role Details

• $75k – $85k base
• Remote first culture / Cincinnati, OH preferred for various in\-person client meetings and productions
• Flexible vacation policy, take it when you need it
• Performance bonus tied to client results \+ retention

How to Apply

Answer this in your application

You launch a video ad campaign and performance is strong for 3 weeks, then starts to drop off. What do you do next?

Pay: $75,000\.00 \- $87,000\.00 per year

Benefits

• Paid time off

Work Location: Hybrid remote in Cincinnati, OH 45202