Sales Enablement Manager

About This Role

We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe.

We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, memorable experiences, and promote their brand.

We offer a wide variety of emblem options, ranging from traditional embroidered to Flex Style patches and everything in between, including First Responder Duty Gear and Metal Insignia through Hero’s Pride.

Our culture is represented by our Core Values: Stay positive, Get the Job Done, Keep Smart and 100% Committed to the team.

JOB SUMMARY

The Sales Enablement Manager is responsible for building, executing, and enforcing the systems, training, and standards that enable the sales organization to perform at a high level. This role owns the enablement engine, from onboarding and ongoing training to playbooks, talk tracks, and consistent usage of sales tools and assets. This is a hands-on, high-accountability role that partners directly with the Chief Sales Officer to translate sales strategy into daily execution. The Sales Enablement Manager ensures every seller knows what to sell, how to sell it, and how success is measured—and holds the organization accountable to those standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales Training & Development

• Design and deliver structured sales training programs for new hires and existing sales teams
• Own new-hire onboarding from Day 1 through full productivity
• Facilitate ongoing skills development, including discovery, qualification, objection handling, and closing
• Coordinate product, pricing, and competitive training in partnership with Sales Leadership and Product teams
• Reinforce best practices through live training, recorded sessions, role-plays, and certifications

Onboarding & Ramp Management

• Build and maintain standardized onboarding program aligned to sales roles
• Define ramp milestones, productivity benchmarks, and certification requirements
• Track onboarding progress and report time-to-productivity metrics to the CSO
• Ensure consistent onboarding experience across all sales teams and regions

Sales Playbooks & Talk Tracks

• Develop, document, and continuously improve sales playbooks by segment, product, and buyer type
• Create and enforce standardized talk tracks, discovery frameworks, and objection-handling guides
• Partner with top performers and sales leaders to codify winning behaviors into repeatable systems
• Ensure playbooks are practical, field-tested, and actively used—not shelfware

Sales Asset Creation & Usage Enforcement

• Own the sales asset ecosystem (pitch decks, one-pagers, case studies, pricing tools, etc.)
• Partner with Marketing and Product teams to ensure assets are accurate, relevant, and aligned
• Establish clear standards for when and how assets are used in the sales process
• Monitor and enforce adoption of approved assets and messaging
• Eliminate outdated, inconsistent, or off-brand materials from the field

Sales Process & Tool Enablement

• Reinforce adherence to the defined sales process and pipeline stages
• Ensure CRM and sales tools are used correctly and consistently
• Support sales leaders in driving pipeline hygiene, forecasting accuracy, and deal discipline
• Identify gaps in tools, content, or training and recommend improvements to the CSO

Performance Measurement & Reporting

• Track and report enablement effectiveness, including:
• Time-to-productivity
• Win rates
• Deal cycle length
• Asset adoption and usage
• Provide insights and recommendations to the CSO based on performance trends
• Continuously optimize enablement programs based on data and field feedback

Cross-Functional Collaboration

• Partner closely with:
• Sales Leadership
• Marketing
• Product
• Operations
• Ensure alignment between go-to-market strategy, messaging, and field execution
• Act as the connective tissue between strategy and frontline execution

QUALIFICATIONS

• 5+ years of experience in sales enablement, sales operations, sales training, or B2B sales

• Proven experience building onboarding programs, playbooks, and sales training at scale
• Strong understanding of modern B2B sales processes and pipeline management
• Experience working directly with senior sales leadership
• Strong facilitation, coaching, and communication skills
• Highly organized, detail-oriented, and execution-focused
• Prior quota-carrying sales experience
• Experience enabling multi-channel sales teams (field, inside, hybrid)
• Familiarity with CRM and sales enablement tools
• Experience scaling enablement in a growth-stage organization

SKILLS

• Strong understanding of B2B sales processes and deal cycles
• Sales training, coaching, and facilitation
• New-hire onboarding and ramp management
• Sales playbook and talk track development
• Objection handling and discovery framework design
• Sales asset creation, governance, and usage enforcement
• CRM and sales process discipline
• Data-driven performance measurement and reporting
• Cross-functional collaboration (Sales, Marketing, Product)
• Executive communication and stakeholder management
• Change management and enablement adoption
• High accountability and attention to execution

EDUCATION / EXPERIENCE

• Bachelor’s degree in business, Marketing, Communications, or a related field, or equivalent practical experience
• 5+ years of experience in sales enablement, sales operations, sales training, or B2B sales
• Proven experience designing and delivering sales training and onboarding programs
• Demonstrated success building and maintaining sales playbooks, talk tracks, and enablement assets
• Experience partnering with sales leadership to support pipeline management and sales process adherence
• Hands-on experience supporting CRM usage, sales tools, and enablement platforms
• Experience working cross-functionally with Sales, Marketing, Product, and Operations teams
• Experience reporting performance metrics and insights to senior sales leadership

LANGUAGE ABILITY

Bilingual in English and Spanish is preferred (reading, writing, and speaking) Ability to write professional correspondence. Ability to effectively present information in one-on-one and group situations. Strong communication skills

World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify