Demandbase
Enterprise ABM platform with account intelligence and data enrichment. RevOps teams at enterprise companies use Demandbase to orchestrate account-based programs with intent data, advertising, and sales intelligence in one platform.
In-Depth
ZoomInfo
Enterprise B2B contact and company data platform. ZoomInfo is the data standard RevOps teams at large companies run on, but the cost, contract structure, and aggressive sales tactics make it a love-hate relationship.
In-Depth
Bombora
The largest B2B intent data cooperative, tracking content consumption across 5,000+ publisher sites. Bombora provides company-level intent signals as a data feed that plugs into your existing stack rather than forcing you onto a new platform.
How to Choose
- Demandbase is the closest head-to-head competitor. Its advertising capabilities are stronger than 6sense's, and the account identification is comparable. If your ABM motion leans heavily on display ads and account-based targeting, Demandbase often wins the bake-off.
- ZoomInfo gives you intent data plus the industry's largest contact database in one platform. You won't get 6sense's predictive buying stage models, but most RevOps teams care more about having intent signals attached to actual contacts they can action immediately.
- Bombora is pure intent data without the platform overhead. If you don't need 6sense's orchestration engine and just want to know which accounts are researching your category, Bombora plugs into your existing stack at a fraction of the cost. No $60K platform commitment required.
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