In-Depth
ZoomInfo
Enterprise B2B contact and company data platform. ZoomInfo is the data standard RevOps teams at large companies run on, but the cost, contract structure, and aggressive sales tactics make it a love-hate relationship.
In-DepthOpenprise
Enterprise no-code data orchestration and automation. Openprise is the heavy-duty data ops platform for enterprise RevOps teams managing complex data flows across CRM, MAP, and data warehouse with 300+ integrations.
How to Choose
- ZoomInfo provides a single, massive database without the complexity of waterfall enrichment. Simpler to deploy but less flexible.
- Apollo.io offers decent data plus built-in sequencing. Less enrichment depth than Clay but lower total cost of ownership.
- Openprise handles data orchestration and cleansing at enterprise scale. Better for teams focused on CRM data quality rather than prospecting.
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