In-Depth
ZoomInfo
Enterprise B2B contact and company data platform. ZoomInfo is the data standard RevOps teams at large companies run on, but the cost, contract structure, and aggressive sales tactics make it a love-hate relationship.
In-DepthClay
Waterfall data enrichment with 75+ providers. Clay is the breakout tool for RevOps and GTM engineers who want to build custom enrichment workflows without being locked into a single data vendor's quality ceiling.
How to Choose
- ZoomInfo's intent data plus contact database covers many ABM use cases at potentially lower cost than Demandbase's full platform.
- Apollo.io offers basic intent signals plus prospecting data. Less sophisticated ABM, but good enough for teams starting with account-based motions.
- Clay can replicate many ABM enrichment workflows through its waterfall approach, pulling from intent providers without platform lock-in.
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