How to Choose

  • Apollo.io bundles contact data with email sequences. Higher cost than Instantly but eliminates the need for a separate data provider.
  • Outreach is the enterprise-grade option with full governance and analytics. Overkill for cold email, but essential when RevOps needs reporting and compliance controls.
  • Reply.io offers multichannel sequencing (email + LinkedIn + calls) at mid-market pricing. More channels than Instantly, with decent deliverability features.

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