Salesforce
The dominant enterprise CRM. RevOps teams spend 40%+ of their time configuring, cleaning, and reporting from Salesforce. It's the system of record for pipeline, and its flexibility is both its greatest strength and biggest operational headache.
In-DepthHubSpot
The all-in-one CRM that RevOps teams at SMB and mid-market companies rely on for unified marketing, sales, and service data. Operations Hub gives RevOps dedicated workflow, data sync, and programmable automation tools.
In-DepthOpenprise
Enterprise no-code data orchestration and automation. Openprise is the heavy-duty data ops platform for enterprise RevOps teams managing complex data flows across CRM, MAP, and data warehouse with 300+ integrations.
How to Choose
- Salesforce's native assignment rules and flow builder handle basic routing. Lacks visual UI and advanced matching, but eliminates an additional vendor.
- HubSpot's Operations Hub includes lead routing workflows. Good enough for mid-market teams already on HubSpot.
- Openprise provides enterprise-grade data orchestration including routing, dedup, and matching. Broader scope but higher complexity.
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