Vice President of Sales Operations

About This Role

Vice President of Sales Operations at Allegro Living, LLC

The Vice President of Sales Operations plays a critical role in driving consistency, efficiency, and execution across all sales\-related operations. This position serves as the bridge between sales strategy and operational delivery, ensuring that systems, processes, compensation, and training are aligned to support performance at the community level.

This leader partners closely with Sales, Operations, Marketing, HR, Payroll, and IT to create scalable solutions that enhance the sales experience for both team members and prospective residents. The role is highly focused on execution, accountability, and continuous improvement across all aspects of the sales function.

Key Responsibilities

Move\-In Process Oversight

• Ensure a seamless and consistent move\-in experience for both residents and internal teams
• Oversee processes related to paperwork, required applications, and the physical move\-in experience
• Partner with Operations and community teams to identify gaps and improve execution
• Drive accountability for a high\-quality, customer\-focused move\-in process

Sales Onboarding and Training Execution

• Develop and oversee a standardized onboarding program for all new Sales Directors and sales team members
• Ensure onboarding is consistent, thorough, and aligned with company expectations and sales process
• Partner with Sales leadership to continuously refine training content and delivery

Concierge/Reception and First Impression Standards

• Develop and maintain training and ongoing support for receptionists as it relates to sales
• Ensure front desk teams are equipped to deliver a strong first impression and properly handle inquiries
• Partner with community leadership to reinforce expectations and consistency

Marketing Partnership and Sales Collateral

• Partner closely with Marketing to ensure all sales collateral is current, relevant, and aligned with company strategy and brand standards
• Ensure community teams have the tools and resources they need to effectively convert leads, including brochures, digital assets, and sales materials
• Provide ongoing feedback to Marketing based on field insights to continuously improve collateral effectiveness
• Support the rollout and adoption of new campaigns, materials, and messaging across communities

CRM and Sales Systems Management

• Oversee relationships with CRM providers and ensure systems are optimized for sales performance
• Lead CRM training efforts and ensure consistent adoption across all communities
• Maintain and support additional sales\-related applications, including billing systems and other operational tools
• Partner with IT and vendors to troubleshoot issues, implement enhancements, and drive efficiencies

Vendor Management

• Manage relationships with all corporate vendors supporting the sales function
• Ensure vendors are delivering value, meeting expectations, and aligned with company goals
• Identify opportunities to enhance performance through vendor partnerships

Competitive Market Analysis (CMA) Management

• Oversee and standardize the Competitive Market Analysis (CMA) process across all communities
• Ensure data is accurate, current, and reflective of market conditions, including rates, concessions, and competitive positioning
• Partner with Sales and Operations leadership to translate insights into actionable strategies that support occupancy and pricing decisions
• Manage vendor relationships and tools associated with CMA execution
• Ensure consistent utilization of CMA insights at the community and regional level

Investor Reporting and Asset Support

• Partner with Sales and Operations leadership to support reporting to ownership groups and investors, ensuring information is accurate, timely, and aligned with company messaging
• Assist in preparing and delivering sales\-related insights, performance updates, and operational context for investor communications
• Provide targeted support for new, transitioning, or priority assets, including onboarding and offboarding communities as needed
• Serve as a temporary operational sales partner for focused assets, ensuring continuity in processes, training, systems, and execution during key periods

Sales Compensation and Commission Management

• Collaborate with the SVP to design, implement, and oversee sales commission plans for community team members
• Partner with Operations, HR, and Payroll to ensure compensation plans are competitive, accurate, and aligned with company goals
• Maintain clear processes for commission tracking, approvals, and payouts
• Evaluate effectiveness of compensation structures and recommend adjustments as needed

Onboarding New Assets

• Lead onboarding of new communities, ensuring immediate alignment with sales strategy, processes, performance expectations, and a strong welcome into the company with adoption of our culture
• Quickly assess occupancy, lead flow, conversion, and market position to identify risks and set clear priorities
• Establish and execute a focused 30 to 60 day action plan to stabilize and grow occupancy
• Align Executive Directors and Sales Leaders, while ensuring the right team structure and onboarding support is in place
• Drive disciplined execution, CRM adoption, business development activation, and clear reporting to leadership and ownership

Additional Responsibilities / Business Support

• While this role is primarily focused on corporate sales operations and infrastructure, this position may be called upon to support community\-level initiatives that drive occupancy and revenue as needed
• Provide temporary support to sales teams or communities during periods of transition, vacancy, or performance opportunity
• Partner with Sales and Operations leadership to assist in executing targeted strategies that support move\-in growth
• Support reporting needs tied to these initiatives, including summaries and updates for internal leadership and ownership groups as appropriate

Allegro Living, LLC serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well\-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!

Equal Employment Opportunity \& Non\-Discrimination

Allegro Living provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.