Manager, Account-Based Marketing (ABM) & Marketing Operations

About This Role

We’re looking for a hands\-on, data\-driven marketer to support and execute our Account\-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine.

This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.

You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.WhatYou’llDo

ABM Execution \& Campaign Management

• Support execution of ABM programs using Demandbase
• Help manage target account lists, segmentation, and campaign deployment
• Partner with Marketing and Sales to activate campaigns across key accounts
• Track and report on account engagement and campaign performance

Marketing Operations \& Systems Support

• Support day\-to\-day management of marketing systems, including:
• Salesforce
• Demandbase
• Marketing automation platforms
• Help maintain data quality, campaign tracking, and reporting accuracy
• Assist in improving lead routing, scoring, and lifecycle processes

Lead Management \& Funnel Optimization

• Support lead generation and nurturing efforts across channels
• Ensure leads are properly captured, routed, and followed up on
• Partner with Sales to improve lead handoff and conversion

Affiliate \& Channel Coordination

• Support integration of affiliate/partner\-driven leads into marketing workflows
• Help ensure consistency in tracking and performance measurement

Team Support

• Manage and support a Colombia\-based team member
• Help build repeatable processes and improve operational efficiency

What You Bring

• 4–7\+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
• Hands\-on experience with Demandbase or similar ABM tools
• Working knowledge of Salesforce and marketing automation platforms
• Strong attention to detail and comfort working with data and systems
• Ability to execute campaigns and manage multiple priorities
• Collaborative mindset and ability to work cross\-functionally with Sales and Marketing
• \\\*Potential for strategic thinking capabilities

What Success Looks Like

• ABM campaigns executed effectively and on time
• Improved lead flow, routing, and data accuracy
• Increased engagement within target accounts
• Strong coordination between Marketing and Sales
• Reliable reporting and visibility into performance