Salesforce Marketing Operations Manager

About This Role

Azenco Outdoor manufactures louvered pergolas and outdoor living structures, sold through a network of certified dealers across the United States.

This is not an advertising role: our external agency runs the campaigns. You will own Salesforce on the marketing side and build the lead and communication engine yourself: lead capture, routing, nurture, newsletters, dealer follow\-up, and reporting. It is a hands\-on build role, not an oversight one.

Responsibilities

Lead capture and routing

• Ensure all leads generated through the website, Google Ads, Meta Ads, dealer campaigns, events, and other sources are correctly captured in Salesforce.
• Build and own the automation that decides which lead goes to which dealer, based on territory, coverage, and program participation.
• Handle the exceptions: bad or missing ZIP codes, no dealer in the area, territory overlaps, junk submissions, reassignments.
• Monitor whether leads are contacted within expected response times, and escalate the ones that are not.

Salesforce ownership

• Own the marketing side of the system: fields, picklists, lead statuses, validation rules, duplicate and matching rules, page layouts.
• Build and test in our sandbox, then deploy with sign\-off. You will receive a full handover of the existing setup in your first weeks, and from there you run the marketing side, working to agreed priorities with a weekly review.
• Keep Salesforce data accurate, standardized, and usable, and put processes in place that keep it that way.
• Document what you build and maintain clear internal operating procedures.

AI as a working tool

• Use AI, Claude in particular, to move faster on real projects: building and testing flow logic, cleaning and classifying data, drafting documentation and standing up small automations that would otherwise sit on a backlog.
• Bring us the cases where it genuinely saves time, build them, and show the before and after.

Nurture, email, and text

• Build automated nurture journeys for leads who are not ready to buy yet, which is most of them on a considered purchase like ours.
• Build the follow\-up sequences that matter: quoted but gone quiet, cold reactivation, post trade\-show follow\-up, seasonal re\-entry before the build season.
• Stand up SMS, including consent capture and opt\-out handling, and use it where a text works better than an email.
• Segment by source, engagement, geography, product interest, and stage, so prospects do not receive conflicting or excessive messages.
• Test and optimize sequences continuously based on engagement and conversion data.

Newsletters

• Build and send newsletters to three distinct audiences: homeowners, architects, and builders.
• Grow and clean each list, keep segmentation accurate, and keep consent and opt\-outs correct.
• Own the calendar, coordinate content with Marketing, and report on what each send produced.

Dealer network

• Follow up with dealers on lead status and lead quality as a running routine, not an occasional call.
• Track dealer response time, status updates, appointments, and resulting sales, and publish a scorecard showing which dealers convert the leads we send.
• Identify dealers with weak follow\-up and work with the dealer development team to improve CRM adoption.
• Feed lead quality back to Marketing and to our advertising agency so campaign decisions reflect what converts.

Requirements

• 5 or more years in Salesforce administration, marketing operations, sales operations, or lead management.
• You build in Salesforce yourself: flows, validation rules, duplicate and matching rules, reports, and dashboards. This role does not have a developer behind it for marketing work.
• Hands\-on experience with Salesforce and Account Engagement (Pardot), including building lifecycle nurture programs and reporting on their results.
• Email and SMS execution experience, including consent, deliverability, and list hygiene.
• Strong analytical and data\-management skills, and comfort reconciling systems that disagree.
• You already use AI tools such as Claude in your day\-to\-day work and can show something you built with them, including what it replaced.
• Strong organizational skills and the ability to manage multiple workflows at once.
• Clear written and verbal communication, including with dealers and external partners.

Pay: $75,000\.00 \- $90,000\.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person