Marketing Operations Specialist, Senior

About This Role

Your Role

The Digital and Measurement team is seeking a Senior Salesforce Marketing Cloud (SFMC) Front‑End Email Developer to design, build, and scale high‑performance, accessible, and responsive email experiences across complex, data‑driven marketing programs. This role sits at the intersection of design systems, advanced AMPscript, automation, and performance optimization, and plays a critical role in evolving our email platform toward greater efficiency, flexibility, and personalization.

This is a senior‑level role for a developer who brings strong design sensibility, deep SFMC technical expertise, and forward‑looking fluency in AI‑assisted workflows and automation to modernize how emails are built, tested, and scaled.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high\-performing teams, getting results the right way, and fostering continuous learning.

Your Experience

In this role, you will

• Ensure emails are accurate, brand‑aligned, accessible, and render consistently across major email clients
• Partner with design and copy teams to ensure feasibility, responsiveness, and accessibility from concept to build
• Develop advanced AMPscript for personalization, dynamic content, and multi‑version rendering
• Create scalable coding patterns that reduce duplication and improve maintainability across campaigns
• Meet WCAG AA accessibility standards and optimize emails for performance and load speed
• Test and troubleshoot rendering issues using tools like Litmus or Email on Acid
• Use AI tools to accelerate coding, optimization, and QA workflows
• Identify opportunities to automate repetitive tasks and improve development processes
• Contribute to coding standards, best practices, and responsible AI‑enabled workflows
• Participate in code reviews and mentor junior developers
• Collaborate with Marketing Operations to validate data, logic, tracking, and deployment readiness

Your Knowledge and Experience

• Requires a bachelors degree or equivalent experience
• Requires at least 7 years of prior relevant experience including hands‑on front‑end email development experience
• Requires deep expertise in Salesforce Marketing Cloud (Content Builder \& Email Studio)
• Requires advanced proficiency in HTML and CSS for email, including table‑based layouts and client‑specific constraints
• Requires expert‑level AMPscript skills, including complex conditional logic and scalable personalization patterns
• Requires proven experience building responsive, accessible, and performant emails at scale
• Strong understanding of email client behaviors, limitations, and testing methodologies
• Experience working from design systems and component‑based frameworks
• Comfort operating in fast‑paced, high‑volume marketing environments
• Experience with Automation Studio, Journey Builder, and SQL within SFMC preferred
• Familiarity with AI‑assisted development tools and workflow automation preferred
• Background in healthcare, regulated industries, or high‑compliance environments preferred
• Experience contributing to internal documentation, standards, or enablement materials preferred

Proficiency with Figma and modern design‑to‑dev collaboration workflows preferred *

Hybrid

This role requires employees to be in\-office based on our hybrid workplace model, balancing purposeful in\-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in\-office time based on business need.

• *ABOUT THE TEAM

About Blue Shield of California**

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community\-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in\-person collaboration with flexibility \- providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in\-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member\-facing roles should work with their manager to determine in\-office time based on business need.
• For employees with medical conditions that may impact their ability to work in\-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well\-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements

Office Environment \- roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork \- Activity level: Sedentary, frequency most of work day.

Equal Employment Opportunity

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.