Sr. Director, Sales Operations

About This Role

BSN SPORTS, A VARSITY BRANDS COMPANY \- THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

Location: Norwalk CT

HOW YOU WILL MAKE AN IMPACT

We are seeking a highly organized and strategic Senior Manager to lead and coordinate cross\-functional initiatives across internal teams and strategic partners within the BSN ecosystem. This role is critical to ensuring alignment, driving execution, and delivering results across a broad set of business priorities. The ideal candidate thrives in a fast\-paced environment, excels at stakeholder management, and brings a strong ability to connect strategy with execution.

WHAT YOU WILL DO

• Lead and manage complex cross\-functional projects involving internal (operations, marketing, events, and sales) departments and external BSN stakeholders
• Coordinate internal logistics for key/ strategic events which includes staffing plans, print production, transportation.
• Serve as a central point of coordination to ensure alignment on goals, timelines, and deliverables
• Build strong relationships with internal teams (e.g., Sales, Marketing, Operations, Events, Finance), BSN affiliates and external partners/vendors
• Drive accountability across teams to ensure projects are delivered on time and meet business objectives
• Identify risks, resolve issues, and remove obstacles to maintain project momentum
• Develop and implement processes that improve collaboration, communication, and efficiency
• Facilitate regular status updates, executive reporting, and key stakeholder communications
• Translate strategic priorities into actionable plans and measurable outcomes
• Support leadership with planning, forecasting, and resource allocation decisions

QUALIFICATIONS

• Bachelor’s degree required; MBA or advanced degree preferred
• 10\+ years of experience in project management, operations, events or a related field
• Proven experience managing cross\-functional initiatives in a dynamic environment
• Strong leadership and influencing skills, with the ability to drive alignment without direct authority
• Exceptional communication and interpersonal skills
• Highly organized with strong attention to detail and ability to manage multiple priorities
• Experience working with external partners, vendors, or clients

Key Competencies

• Strategic thinking with strong execution focus
• Stakeholder management and relationship building
• Problem\-solving and decision\-making
• Adaptability and resilience
• Results\-driven mindset

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT \& SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000\+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service \- We lead with heart. We champion community.

Passion \- We love what we do. It fuels our purpose.

Integrity \- We do what we promise. We own our actions and decisions.

Respect \- We earn it by giving it. Because everyone deserves it.

Innovation \- We never stop striving to be better. For ourselves and our community.

Transparency \- We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD\&D, and Short\-Term Disability
• Generous My Time Off \& Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership \& Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.