VP Of Marketing Operations (Harrah's & Tropicana Laughlin)

About This Role

VP Of Marketing Operations (Harrah's \& Tropicana Laughlin)

Laughlin, NV, United States (On\-site)

HOT JOB

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision \& Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision \& Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission: “Create the Extraordinary"

Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”

Our Values: “Blaze the Trail, Together We Win, All\-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

JOB SUMMARY

Join the Caesars Entertainment Family Why Harrah’s \& Tropicana Laughlin Are the Employer of Choice!

At Harrah’s \& Tropicana Laughlin, our Engineering Team keeps the property running smoothly—ensuring comfort, safety, and reliability for every guest and team member. When you join our team, you’re stepping into a company that values craftsmanship, teamwork, and exceptional service.

What Sets Us Apart

• Earn Your Bachelor’s Degree for FREE through Caesars Entertainment \& our university partners
• Student Loan Debt Assistance to help lighten your financial load
• A People‑First Culture where every team member is valued
• Affordable Medical, Dental \& Vision Plans with flexible options
• 401(k) with Company Match to support your long‑term financial goals
• Caesars Entertainment’s Signature Family‑Style Service that makes our workplace feel like home
• Paid Time Off so you can recharge
• Exclusive Discounts on hotel stays, dining, entertainment, retail, and more

VP Of Marketing Operations \- Laughlin

GENERAL SUMMARY OF DUTIES: This position will provide leadership and direction for all casino marketing initiatives for Harrah’s \& Tropicana Laughlin, to include; casino marketing efforts and increase business volumes. You will be responsible for implementation of strategic tactical marketing programs for competitive positioning in the marketplace. This position provides oversight to ensure all marketing efforts are in accordance with overall business objectives, ensure campaigns and programs are competitive with the market and ensure programs are designed within budget guidelines and the strategic plans. In addition, this position will also oversee all entertainment at the properties, and help to drive entertainment strategy and oversight.

HOW YOU WILL CREATE THE EXTRAORDINARY

HOW YOU WILL CREATE THE EXTRAORDINARY

• Develops marketing strategies for Harrah’s \& Tropicana Laughlin with the SVP/General Manager.
• Establishes casino campaigns for special events/promotions that support each individual brand of the tri\-properties.
• Drives loyalty programs to maximize customer retention and loyalty. Ensures that all assets and promotional programs are effectively leveraged for customer satisfaction and retention across all properties.
• Ensures the integrity and effective measurement of all casino marketing programs. Executes processes that ensure quality control, cost measures, and other techniques for maximizing the effective delivery of customer service and profitability.
• Applies economic and accounting principles in the analysis and reporting of financial data as it relates to marketing programs.
• Acts as a liaison between multiple departments to ensure marketing and casino marketing projects and strategies are executed.
• Maintains an awareness of competition strategies and stay ahead of them.
• Works closely with direct reports on all strategic initiatives.
• Maintain active participation in local organizations, associations and participates as a board/committee member to stay on top of trends in the community.
• Ensures the Sales and Marketing Departments are building strong relationships and loyalty with top clients as well as maintaining professional integrity.
• Ensure the Casino Marketing Department is taking initiatives to meet their budgeted revenues.
• Oversee potential business opportunities for hotel and conference services.
• Develop and maintain annual budget.
• Ensures all efforts are made to retain revenue, improve guest service, and maintain the integrity of our product via the guest experience.
• Monitor practice performance, review and approve monthly financials.
• Develop and oversee execution of property specific programs, stay abreast of any changes in the regulatory environment and make changes/updates to existing program/policies/procedures as needed.
• Other job\-related duties may be assigned.

WHAT YOU WILL NEED

WHAT YOU WILL NEED* Ability to maintain confidentiality of sensitive information.

• Understand and comply with all company and departmental rules, regulations, policies and procedures. Possess skill in establishing and maintaining effective working relationships with staff and employees.
• Knowledge of marketing, database, casino games, slots, and overall casino promotions.
• A deep understanding of the gaming customer lifecycle including which customers are worth developing, growing, and maintaining.
• Understanding of company and NV rules and regulations, policies and procedures.
• Excellent analytics, organizational, and communication skills are required.
• Ability to perform basic math.
• Read, write, and communicate verbally in English. Skill in preparing and maintaining records, running reports, and responding to correspondence.
• Ability to interpret, adapt, and applies guidelines and procedures.
• Ability to maintain confidentiality of sensitive information.
• Working knowledge of MS Word, MS Excel, and AS400\. CMS applications, Credit, Marketing, Player Tracking, Marketing reports, Player Club reports.

ADDITIONAL REQUIREMENTS* Requires a four\-year college degree and minimum of 10 years of experience with demonstrated success in managing profit and loss statements, multiple departments and operational functions preferably with the gaming or hospitality industry. (Equivalent combination of experience and education will be considered.

• Must be able to obtain all required certification requirements.

Be Part of Something Legendary

At Caesars Entertainment, every team member plays a role in delivering the iconic service and unforgettable experiences our guests expect. By bringing your Marketing expertise to Harrah’s \& Tropicana Laughlin, you’ll help strengthen a brand built on hospitality, innovation, and entertainment excellence. Join us and contribute to a legacy that continues to shape the industry.

ABOUT US

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino\-entertainment company in the U.S. and one of the world's most diversified casino\-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. \#WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

TOGETHER WE WIN

We believe in delivering family\-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary.

As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre\-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre\-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre\-employment screening may occur post\-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.

ADA

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy\-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.