Marketing Operations Manager

About This Role

Title: Marketing Operations Manager Location: Remote Meet CalCPA Company \| Nonprofit \| 1 \- 60 Employees We are a mission\-based organization that strives to increase the value and promote the integrity of the CPA profession. We work as a team to contribute to the success of our 40,000\+ members; and strengthen our client, employer, public and government trust in CalCPA member advice, work products and expert opinions. Position Summary The Marketing Operations Manager acts as the operational backbone of the CalCPA Marketing team. This role is responsible for executing and coordinating high\-volume marketing activities, including email campaign production, marketing automation support, social media posting, website and landing page publishing, paid media trafficking support, and marketing reporting . This position ensures campaigns move efficiently from strategy to execution while maintaining high standards for quality assurance, accuracy and performance tracking. The ideal candidate thrives in a dynamic environment with strong attention to detail and the ability to manage multiple concurrent projects. This role plays a critical part in maintaining operational consistency across CalCPA’s marketing programs, including conferences, continuing education courses, membership promotions and digital marketing initiatives.

Duties and Responsibilities

• Build and deploy marketing email campaigns using established templates, automation tools and segmentation lists.
• Perform quality assurance checks prior to campaign deployment, including sending proofs, link testing, segmentation validation, rendering checks and scheduling confirmation.
• Support social media execution by scheduling posts, updating campaign messaging and maintaining publishing calendars.
• Assist with marketing automation workflows and campaign journeys to support conferences, continuing education programs, membership initiatives and other marketing campaigns.
• Publish and update marketing content on the CalCPA website and related landing pages, ensuring proper formatting, calls\-to\-action and link integrity.
• Support basic Search Engine Optimization (SEO) practices when publishing content, including headings, alt text, internal links and page structure.
• Assist with paid media campaign execution by uploading creative assets, validating links and UTMs and monitoring campaign pacing.
• Draft and repurpose marketing content using templates and AI\-assisted workflows, including webinar recaps, conference highlights and promotional copy.
• Maintain campaign calendars, marketing project trackers and operational documentation in Monday.com (work management platform).
• Collaborate with internal teams to coordinate campaign timing and messaging.
• Identify opportunities to streamline marketing processes, templates and workflows to improve efficiency and campaign execution.
• Support marketing promotions, including setup and maintenance of promotional codes and campaign tracking parameters.
• Assist with maintaining marketing data quality, including list hygiene, segmentation updates and CRM data validation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field, or equivalent combination of education and professional experience.
• 3–6 years of experience in marketing operations, email marketing, digital marketing or a related marketing execution role.
• Hands\-on experience building and deploying email campaigns using marketing automation platforms such as HubSpot, Pardot, Marketo, Mailchimp or similar tools.
• Proficiency working within content management systems (CMS) to publish and update website content and landing pages.
• Working knowledge of digital marketing channels, including email marketing, social media, paid media and website content.
• Familiarity with CRM platforms such as Salesforce or similar systems.
• Demonstrated ability to successfully prioritize and manage multiple projects and deadlines in a dynamic, evolving environment.
• Experience supporting marketing performance reporting and interpreting campaign metrics.
• Experience in associations, membership organizations, education, or professional services environments preferred.

What Success Looks Like

• Email campaigns are built and deployed accurately and on schedule.
• Website updates and landing pages are published quickly and correctly.
• Organic social posts are scheduled consistently in alignment with campaign priorities.
• Paid digital campaigns are trafficked with correct links, UTMs and campaign settings.
• Campaign calendars and marketing workflows remain organized and current.

Salary

$85K \-$100K base salary. Benefits:* Competitive Medical, Dental and Vision Insurance

• 401(k) \+ Employer Match \+ profit sharing
• Life Insurance
• Long\-Term Disability Insurance
• Pet Insurance
• Wellness/Gym Membership
• Paid Leave of Absence
• Generous PTO
• 13 Paid Holidays
• Gratitude Days
• Monthly remote\-work reimbursement to power your Internet
• Company Retreats
• Holiday Events
• Tuition Reimbursement
• Free CalCPA classes and events

It is the policy of CalCPA to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company\-sponsored employee activities.