Marketing Operations & Data Analyst

About This Role

Job Description

About the Role

As a Marketing Operations \& Data Analyst, you will be instrumental in optimizing our marketing efficiency and effectiveness. You will join a dynamic marketing team, leveraging data insights to drive strategic decisions, enhance campaign performance, and streamline operational processes across various marketing technology platforms.

Key Responsibilities

• Analyze marketing campaign performance across channels to identify trends, opportunities, and areas for optimization.
• Develop and maintain marketing dashboards and reports using tools like Tableau, Power BI, or Google Data Studio.
• Manage and optimize our marketing automation platform (e.g., Marketo, HubSpot, Pardot) for lead nurturing, scoring, and segmentation.
• Ensure data integrity and consistency within our CRM (e.g., Salesforce) and other marketing technology stacks.
• Collaborate with sales, product, and IT teams to align marketing operations with broader business objectives.
• Implement and refine marketing processes, best practices, and governance for improved operational efficiency.
• Forecast marketing performance and budgets based on historical data and market trends.

Required Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
• 3\+ years of experience in marketing operations, data analysis, or a similar analytical role.
• Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
• Strong experience with CRM systems, particularly Salesforce.
• Demonstrated ability to perform data visualization and create insightful reports using tools like Tableau, Power BI, or Google Data Studio.
• Advanced Excel skills, including pivot tables, VLOOKUPs, and complex formulas.

Preferred Qualifications

• Experience with SQL for data extraction and manipulation.
• Certifications in marketing automation platforms or CRM systems.
• Familiarity with A/B testing methodologies and statistical analysis.
• Understanding of marketing attribution models and their application.

Experience and Skills

Job Benefits

What We Offer

• Competitive salary and performance\-based bonuses, reflecting your valuable contributions.
• Comprehensive health, dental, and vision insurance plans, ensuring your well\-being.
• Generous paid time off, including vacation, sick leave, and company holidays, to support work\-life balance.
• Opportunities for professional development, including budget for courses, certifications, and conferences.
• A collaborative and inclusive work environment where your ideas are valued and encouraged.
• 401(k) retirement plan with company matching, helping you secure your financial future.
• Flexible work arrangements, including remote work options, to accommodate diverse needs and preferences.

From: Dealer Source Ltd