Marketing Operations Manager

About This Role

Career Fulfillment \& Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women\-owned and operated, Deque CEO Preety Kumar is internationally revered for her down\-to\-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter
• Deliver what you promise
• Can\-do attitude
• Open, direct \& respectful communications
• We care deeply
• We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, \& CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

This is a hands\-on role at the intersection of marketing strategy and systems architecture. We are looking for a scrappy, highly analytical Marketing Operations Manager who doesn't just run the machine: they audit it, optimize it, and fix what's broken.

Reporting directly to the Senior Director of Business Systems, you will own the end\-to\-end operational health of our HubSpot Marketing Hub and its integration with Salesforce. You'll audit current workflows, fix bad data collection, rebuild broken lead lifecycle logic, and deliver accurate reporting that proves marketing's impact on pipeline and revenue.

In this role, you'll sit inside the Business Systems and RevOps team, benefiting from their extensive systems and development experience. While serving the marketing team, you'll be the person who ensures campaigns launch flawlessly, the super user who turns messy tech debt into clean automation, and the analyst who can answer "where did this lead come from, what touched it, and why did it convert?" You'll also help us practice what we sell by ensuring all emails, forms, and landing pages conform to the accessibility standards we champion for our customers.

Primary Responsibilities

Process Audit, HubSpot Administration \& Execution

• Serve as the primary admin for HubSpot Marketing Hub, managing users, properties, folder hierarchy, and overall platform health.
• Audit existing marketing workflows, forms, and lead lifecycle stages; propose and execute overhauls to eliminate friction, process gaps, and revenue leaks.
• Build, test, and deploy daily email campaigns, nurture workflows, landing pages, forms, CTAs, and lists.
• QA every campaign before launch: links, personalization tokens, cross\-client rendering, mobile responsiveness, and WCAG accessibility standards.
• Maintain campaign calendar rhythm and document processes so marketing operations remain transparent, structured, and repeatable.

Data Collection, Attribution \& Reporting

• Architect clean marketing data collection across forms, web assets, and third\-party tools to ensure every lead touchpoint is captured accurately.
• Own UTM governance, tracking parameters, and campaign taxonomy so multi\-touch attribution and lead source data are reliable.
• Build and maintain leadership dashboards for campaign performance, funnel conversion rates, pipeline contribution, and customer acquisition efficiency.
• Investigate data anomalies and broken tracking at the root level rather than just forwarding numbers in a report.

Lead Lifecycle \& CRM Alignment

• Re\-evaluate and refine lifecycle stages, lead scoring models, and handoff rules to sales as our go\-to\-market motion evolves.
• Maintain and troubleshoot the HubSpot/Salesforce data sync, resolving field mapping conflicts and maintaining record alignment across systems.
• Run ongoing database hygiene: deduplication, list segmentation, enrichment, bounce management, and email deliverability governance (DKIM/SPF, inbox placement, suppression lists).

Martech Collaboration \& Systems Integration

• Administer connected tools across the stack (webinars, event registration, ad platforms, sales engagement).
• Partner closely with our Internal Systems Team of developers and architects to scope custom integrations, solve complex data schema challenges, or build advanced automation workflows when native connectors fall short.
• Support registration, lead capture, and follow\-up operations for Deque events, including our annual axe\-con conference.
• Explore and implement agentic AI workflows and modern automation capabilities to streamline routine operational tasks and campaign builds.

Accessibility \& Compliance

• Ensure all marketing output (emails, forms, landing pages) meets strict WCAG accessibility standards.
• Maintain compliance with GDPR, CAN\-SPAM, CASL, and privacy requirements across contact data storage and preferences.

Requirements

• 3–5\+ years in marketing operations or demand generation operations with a track record of being the "go\-to" hands\-on technical super user.
• B2B SaaS experience, particularly with developer\-facing or technical products.
• Deep, hands\-on HubSpot experience: Proven experience administering Marketing Hub day\-to\-day (building assets, workflows, properties, and list logic yourself).
• Proactive "fixer" mindset: You don't just execute orders, you walk in, analyze existing processes, identify missing logic or broken handoffs, and fix them.
• Strong Salesforce \& Data Sync knowledge: Solid understanding of how lead data flows between HubSpot and Salesforce, field mapping, and resolving sync errors.
• Systems logic over coding: You don't need to write code, but you understand system logic, data architecture, and how to effectively collaborate with developers and IT architects.
• Data collection \& attribution focus: Experienced in UTM architecture, form capture strategy, and constructing multi\-touch/funnel reports that prove marketing ROI.
• Meticulous QA \& execution discipline: High attention to detail with standard QA checklists for campaign deployments.
• Automation\-minded: Familiarity with modern AI/agentic workflows or an eagerness to use AI automation to increase operational speed.

Nice\-to\-have

• HubSpot certifications (Marketing Hub, Reporting, Workflows).
• Hands\-on experience with digital accessibility standards (WCAG, ADA, Section 508\) or a strong desire to learn them.
• Exposure to SQL, BI tools, or advanced spreadsheet skills for deep\-dive data manipulation.
• Experience supporting enterprise events or sales\-led GTM motions.

About Deque

Deque (pronounced dee\-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise\-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

Remote

Salary Information

The expected salary range is $105,000K–$130,000K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required.