Marketing Operations Coordinator

Marketing Operations Coordinator

The Marketing Operations Coordinator keeps Drone Nerds' marketing systems running efficiently, with HubSpot at the center. You will play a key role in keeping CRM data accurate, automations working as intended, and campaigns built and tracked correctly.

Day to day, you will monitor data quality, troubleshoot workflows, and catch issues before they reach the sales team or customers. You will work directly with the Marketing Operations Manager and build hands-on experience in HubSpot administration, marketing automation, and analytics.

Objectives & Responsibilities:

Hubspot Administration

• Build and maintain active and static segments (lists) for campaigns and sales outreach
• Triage HubSpot bug reports and user requests, escalating system-level issues to the Marketing Operations Manager
• Keep data clean: deduplicate records, fill enrichment gaps, and correct lifecycle stages and properties.
• Support regular audits of HubSpot usage, seat licenses, and billing to flag inactive users, unused seats, and unexpected charges

Campaign Execution and Marketing Support

• Build and optimize existing assets based on performance data, including A/B testing subject lines, CTAs, forms, and landing pages to improve conversion
• Apply UTM parameters and campaign naming conventions to every launch
• Run pre-launch QA on links, marketing copy, personalization tokens, segmentation, and send timing
• Set up basic workflows from documented instructions

Reporting

• Pull weekly and monthly performance numbers into existing HubSpot and Looker Studio dashboards
• Flag anomalies, such as tracking gaps or sudden drops, to the team

Sales Enablement/Revenue Operations Support

• Outbound list imports and record assignments using both CSV files and third-party tools
• Build sales sequences to support company initiatives (i.e., product releases) releases
• Keep enablement materials and process documentation current

Request Intake and Planning

• Manage the marketing request intake process so requests arrive with complete briefs
• Join recurring meetings with sales to gather upcoming needs and get ahead of requests

Tech Stack Evolution

• Create and maintain process documentation using tools like Loom and Scribe
• Record walkthroughs and step-by-step guides for recurring HubSpot, campaign, and reporting tasks so the team can follow them on their own
• Evaluate new martech tools and HubSpot features, support their implementation, and lead team training to drive adoption

What You'll Bring

• 1 - 2 years of experience in marketing operations, marketing coordination, or a related role (strong recent graduates are encouraged to apply)
• Hands-on HubSpot experience
• Comfort working in spreadsheets: filters, lookups, and pivot tables
• High attention to detail, with the habit of checking your own work before handing it off
• Ability to follow documented processes and to ask questions when something is unclear
• Solution-oriented mindset; able to not just respond to problems but identify potential solutions
• Clear written communication for flagging issues and documenting steps

Nice to Have

• Familiarity with B2B Marketing Analytics
• Proficiency with Google Sheets / Excel, including the ability to manipulate and clean data
• HubSpot certifications
• Experience with LLMs and AI tools (i.e., building workflows, custom GPTs, deep research, agents)

Pay: $52,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Fort Lauderdale, FL 33312