Marketing Coordinator/Marketing Operations

About This Role

About Us

We are a family\-owned business that’s been operating since 1959—but we are not interested in staying small, slow, or outdated.

We operate

• A legacy department store—Martin’s
• Multiple retail footwear locations (Red Wing Shoe Stores)
• A growing digital presence across e\-commerce (www.shopmartins.com) and local retail

We are actively working to modernize how we market, measure, and grow.

Right now, our biggest opportunity is simple

We are spending money on marketing—but we don’t fully know what is working.

We want to fix that, build systems around it, and then scale what actually drives traffic and sales.

The Role

This is not a “post on social media and make things look nice” job.

This is a Marketing Operator role for someone who wants to:

• Build real marketing systems
• Fix attribution and tracking
• Turn marketing into measurable results
• Help grow multiple retail businesses
• Use AI to move faster and smarter

You will work directly with ownership and help execute an existing strategy while improving how it actually performs.

You will start as a player\-coach

• Doing the work
• Organizing the work
• Directing others (internal content help \+ outside vendors)

What You’ll Actually Do

You will help lead and execute

Marketing Attribution \& Systems (Priority \#1\)

• Build and improve tracking across channels (Google, Meta, etc.)
• Help connect marketing activity to actual store traffic and sales
• Develop simple reporting that shows what is working and what isn’t
• Improve how we measure ROI across campaigns

Traffic \& Campaign Execution

• Support and execute campaigns across:
• Google Ads
• Meta Ads Manager
• YouTube
• GroundTruth
• (Potentially audio \+ emerging channels)
• Traditional Channels
• Help turn strategy into execution that drives store traffic

Brand Building (Department Store Focus)

• Help create a more consistent and recognizable brand
• Support content direction across:
• Social
• In\-store signage
• Digital campaigns
• Work within an existing strategy—but improve how it shows up

Content Direction (Not Just Creation)

• Help organize and direct content creation
• Work with internal staff to improve quality and consistency
• Ensure content supports actual business goals (not just engagement)

AI\-Driven Workflow

• Use tools like ChatGPT and Claude to:
• Build campaigns
• Generate and refine content
• Improve speed and organization
• Reduce chaos in execution

Tools You’ll Work With

• Shopify
• Klaviyo
• Google Ads
• Meta Ads Manager
• YouTube
• GroundTruth
• AI tools (required, not optional)

Who We’re Looking For

We are looking for a builder, not a passenger.

Someone who

• Wants to figure things out, not wait to be told
• Cares about whether marketing actually works
• Is comfortable with both strategy and execution
• Can organize chaos and bring structure
• Is curious, coachable, and competitive

You do not need to know everything.

But you do need

• Strong problem\-solving ability
• Comfort with data and numbers
• Willingness to learn quickly
• Ownership mentality

What Will Not Work Here

This role is not for someone who

• Only wants to design or post content
• Avoids numbers, tracking, or accountability
• Needs constant direction
• Says “that’s not my job”
• Wants a fully remote, low\-responsibility role

What Success Looks Like

You are winning in this role if

• We clearly understand which marketing channels drive results
• Our marketing spend becomes more efficient over time
• Store traffic improves
• Campaigns feel more organized and intentional
• Our department store brand becomes more recognizable regionally
• We operate with less guesswork and more clarity

Why This Role Is Different

You won’t be one small piece of a big corporate marketing team.

You will

• See the full picture of how marketing impacts a business
• Work directly with ownership
• Have real influence on decisions
• Help build systems from the ground up
• Gain experience across multiple businesses and channels

If you want to build something real—and actually see the impact of your work—this is that opportunity.

Pay: $16\.00 \- $22\.00 per hour

Benefits

• 401(k) matching
• Employee discount
• Paid time off

Work Location: In person