Marketing Operations & Engagement Coordinator

About This Role

Do you love building marketing systems that drive engagement?

freshbenies is hiring a Marketing Operations \& Engagement Coordinator to own and optimize our member engagement experience, including lifecycle email campaigns, marketing systems, member communications, analytics and social execution.

This is a hands\-on role for someone who thrives on organization, process improvement, campaign execution and turning data into action.

If you’re proactive, detail\-oriented and energized by improving how people engage with healthcare benefits, we’d love to meet you.

About freshbenies

freshbenies is a non\-insurance healthcare benefits company helping Americans reduce healthcare costs and confusion with premier tools people actually use.

Our business is B2B2C – we partner with brokers and employers nationwide to deliver high\-impact healthcare services to employee families that simplify healthcare, build engagement and improve outcomes.

Our freshbenies Member Engagement System educates and engages employees in a friendly, helpful, conversational brand voice. We aren’t insurance and don’t’ speak in boring jargon :\-)

About the Role

As Marketing Operations \& Engagement Coordinator, you’ll focus on member marketing and campaign execution while supporting some cross\-functional marketing needs of brokers and employers.

This role is responsible for owning and optimizing marketing systems, campaigns and data – all with a goal to drive member activation and ongoing engagement. You’ll ensure campaigns run smoothly, data is accurate and performance is continuously improving.

Key Responsibilities

• Build, test and deploy member lifecycle campaigns
• Execute employer communications
• Maintain audience lists, segmentation and data accuracy
• Ensure consistency across systems, communications and platforms
• Identify improvements to increase efficiency and scalability
• Analyze campaign performance and identify optimization opportunities
• Track and report on key KPIs (engagement, activation, utilization)
• Drive, collect and manage member testimonials, reviews, and feedback
• Develop and maintain engagement collateral including flyers, videos, etc.
• Manage and execute social media content calendars
• Update broker, employer and member portals with current resources
• Ensure media and ben admin partner listings reflect current services and messaging
• Make light updates to website content and support larger site updates
• Assist with planning and coordination of quarterly team retreats, including agendas, travel, hotels, meals and team activities (2 remote retreats \& 2 in\-person per year)
• Coordinate employee engagement initiatives including birthdays and company\-level monthly calendars
• Support onboarding, offboarding and equipment tracking processes for team members

Required Qualifications

• 2 \- 4\+ years of experience in marketing operations, marketing coordinator or digital marketing roles
• Strong understanding of marketing workflows, systems and campaign execution
• Experience with email marketing platforms (MailChimp or similar)
• High attention to detail with strong QA, organizational, time management and follow\-through skills
• Experience managing multiple projects and deadlines simultaneously
• Comfortable working with data, reporting and spreadsheets
• Strong written communication skills
• Comfortable communicating via Zoom/Teams, Slack, Outlook, Excel, Word, Power Point

Preferred Qualifications

• Background in B2B2C environments
• Experience improving or building marketing processes and workflows
• Basic editing or design skills (Canva, Adobe, etc.)

Pay: $60,000\.00 \- $75,000\.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s)

• Do you have a minimum of 2 years in a full\-time marketing coordinator/digital marketing role?

Work Location: Remote