Director of Ad Product Enablement

About This Role

Description

ABOUT THE COMPANY

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’reuncomfortable calling ourselves experts \- since Amazon is always changing,?we’re?constantly adapting \- but the breadth of our knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses. We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’sbuild brands together.

POSITION OVERVIEW

We are seeking a highly connected, proactive, and operationally sharp Director of Ad Product Enablement to serve as our agency’s primary conduit to Amazon Advertising. This role is less about managing a relationship and more about integration: immersing yourself inside Amazon’s ad product, ad tech, go\-to\-market, analytics, and sales teams to stay ahead of what’s coming, understand why it matters, and bring that intelligence back to our agency in a way that drives adoption, capability, and brand growth.

Amazon’s internal structure is complex and often siloed. New products and features surface across multiple teams, in various stages of development, through many different channels. This person will own the intelligence\-gathering, prioritization, testing, deployment, and feedback loop for new Amazon ad products and features, working cross\-functionally inside our agency with our heads of Customer Marketing \& Sales and Advertising to ensure we’re always ahead of the curve and our brands are equipped to grow.

RESPONSIBILITIES

Amazon Intelligence \& Relationship Penetration

• Be physically present at Amazon regularly, embedding yourself across ad product, ad tech, go\-to\-market, analytics \& insights, and ad sales teams to understand what’s in development, what’s launching, and what’s being prioritized.
• Build a dense, multi\-threaded network inside Amazon that gives us early access to roadmap visibility, beta opportunities, and product insights, not just through formal account management channels, but through genuine relationships across teams.
• Navigate Amazon’s fragmented, siloed structure to synthesize intelligence from disparate sources into a coherent picture of what’s coming and why it matters.
• Monitor Amazon’s advertising product roadmap continuously, identifying emerging tools, feature updates, and capabilities before they reach general availability.
• Serve as the voice of our agency and our brands back to Amazon, sharing feedback, advocating for features, and ensuring our needs are heard at the product level.

Product Evaluation \& Prioritization

• Evaluate new Amazon ad products and features against a clear framework, assessing their strategic fit, brand growth potential, technical feasibility, and readiness for deployment.
• Collaborate closely with our VP of Customer Marketing \& Sales and VP of Advertising to prioritize which products to pursue, pilot, and scale, ensuring alignment with agency goals and client needs.
• Develop go/no\-go recommendations backed by a clear rationale, communicated in a way that enables fast, confident internal decision\-making.
• Stay informed on Amazon’s competitive positioning within retail media and programmatic to contextualize new offerings.

Pilot Design \& Deployment

• Design and lead structured pilots to test new Amazon ad products, defining success criteria, selecting appropriate brand partners, and managing execution in collaboration with customer marketing and sales, advertising and analytics teams.
• Synthesize learnings from pilots into actionable recommendations for broader rollout or continued iteration.
• Establish performance benchmarks and measurement standards for each new tool or feature deployed.

Internal Enablement \& Training

• Partner with our training function to develop learning materials, playbooks, and enablement resources that prepare internal teams to effectively use new Amazon ad products.
• Define learning strategies that account for different roles and levels of technical fluency across the agency.
• Educate and activate internal teams on new capabilities in a timely, accessible way.
• Maintain an up\-to\-date internal knowledge base of Amazon Ads capabilities, best practices, and policy requirements.

Adoption Monitoring \& Performance Measurement

• Track adoption of new Amazon ad products across the agency, identifying where uptake is strong and where additional support or enablement is needed.
• Measure product performance against established benchmarks and provide ongoing analysis to inform continued use, iteration, or discontinuation, in collaboration with the analytics team.
• Provide regular reporting to agency leadership on product adoption, performance, and pipeline.
• Close the loop with Amazon by providing structured, ongoing feedback as voice of the customer, contributing to their product development process and strengthening our position as a valued agency partner.

Requirements

• 10\+ years of experience in digital advertising, with deep expertise in the Amazon advertising ecosystem.
• Existing relationships inside Amazon Advertising across product, go\-to\-market, analytics, or sales teams and a demonstrated ability to build new ones.
• Deep knowledge of Amazon Ads products including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, Open Internet, and emerging formats.
• Proven ability to navigate complex, matrixed organizations to gather intelligence and build productive relationships.
• Strong cross\-functional collaborator with the ability to work effectively with senior agency leaders, training functions, and client\-facing teams.
• Excellent communicator able to translate complex product information into clear, compelling internal narratives.
• Analytical mindset with the ability to assess product performance data and translate findings into strategic recommendations.
• Comfort with ambiguity and the ability to synthesize fragmented information into a coherent point of view.
• Ability to travel up to 50%
• Located in Seattle WA, or Northeastern US

Preferred

• Familiarity with the broader retail media landscape (e.g., Walmart Connect, Instacart Ads, Criteo).
• Experience with third\-party Amazon tools such as Pacvue, Perpetua, Intentwise, or Helium 10\.
• Experience designing and running structured product pilots or beta tests.
• Amazon Ads accreditation or certification.
• Background in e\-commerce, retail media, agency, or media technology.

What Success Looks Like

• The agency has consistent, proactive visibility into Amazon’s ad product roadmap, not just what’s launched, but what’s coming.
• New Amazon ad products are evaluated, prioritized, piloted, and deployed through a structured, repeatable process.
• Internal teams are well\-trained, enabled, and actively adopting new products at a meaningful rate.
• Amazon views our agency as a trusted, invested partner and gives us preferred access to betas, resources, and product conversations.
• Product performance is tracked rigorously and informs ongoing deployment and feedback to Amazon.

• Benefits Description:*

• Medical
• Dental
• Vision
• Bonus
• PTO
• 401K

• We are currently considering candidates who reside in Seattle , WA or Northeast US*

• Equal Opportunity Employer*

• Sponsorship for work visa unavailable*